Brand & Digital Marketing Manager

Social Commerce Strategy Manager

Own and build the social commerce strategy for multiple growing consumer brands. Direct exposure to leadership and brand decision-makers.

About Our Client

Our client is a family-owned healthy snack manufacturer headquartered in Perth Amboy, New Jersey.

Job Description

• Develop and execute social media strategies across multiple brands, with a primary focus on TikTok and Instagram.
• Launch, manage, and optimize TikTok Shop and other social commerce initiatives.
• Create and manage content calendars while coordinating agencies, influencers, creators, and photographers.
• Support brand positioning, messaging, product launches, and innovation projects.
• Manage and optimize digital content across Amazon, retailer websites, and ecommerce platforms.
• Support paid media campaigns, email marketing, SMS marketing, and performance reporting.
• Maintain marketing collateral, sales materials, and brand assets across all channels.
• Support trade shows, promotional events, and cross-functional marketing initiatives.
• Analyze marketing performance and identify opportunities to improve engagement, conversion, and brand awareness.
• Partner closely with internal stakeholders and external agencies to successfully execute marketing programs.

The Successful Applicant

• 3-5 years of experience in brand marketing, digital marketing, ecommerce, or a related field.
• Hands-on experience managing TikTok and Instagram marketing campaigns.
• Experience creating content strategies and working with agencies, influencers, and external partners.
• Strong project management and organizational skills.
• Excellent communication and collaboration abilities.
• Experience within consumer packaged goods, food and beverage, or ecommerce environments is preferred.
• Experience with Amazon, retailer digital content, or social commerce platforms is a plus.
• A bachelor's degree in Marketing, Business, Communications, or a related discipline is preferred.

What's on Offer

• Full-time permanent position - 5 days/ week in office.
• Competitive base salary of $85,000-$95,000.
• Opportunity to build and shape the company's digital marketing and social commerce capabilities.
• Direct visibility to senior leadership and company ownership.
• Ownership of TikTok Shop and emerging social commerce initiatives.
• Exposure to multiple nationally recognized consumer brands.
• Entrepreneurial environment with significant career growth potential.

Job Summary

Sector Marketing Sub Sector Digital, Online & Social Media Industry FMCG (Fast Moving Consumer Goods) Where Perth Amboy Contract Type Permanent