Product Manager, Ecommerce

Product Manager, Ecommerce

Location: New York, NY

Reports to: Vice President of Ecommerce

About Petite Plume

Petite Plume is a high-growth luxury lifestyle brand rooted in timeless design, premium craftsmanship, and an unwavering dedication to comfort. We are a direct-to-consumer-led business, with a rapidly scaling DTC channel at the center of our growth and brand-building strategy.

Alongside our strong online presence, we maintain a selective footprint in major retail doors including Neiman Marcus, Bloomingdale's, Nordstrom, Maisonette, and Shopbop. As we continue to accelerate, we remain grounded in exceptional quality, thoughtful detail, and long-term brand vision.

We are building a team that is energized by growth, motivated by excellence, and excited to help shape what comes next.

The Role & Your Impact:

We're on an exciting growth journey, expanding our digital presence and deepening our direct-to-consumer relationships. We're looking for a Product Manager with strong e-commerce experience to help us shape the future of Petite Plume's digital shopping experience and ensure every online interaction reflects the elegance and warmth of our brand.

Reporting to the VP of Ecommerce & Digital, the Product Manager, Ecommerce will be responsible for leading the strategy, roadmap, and execution of initiatives that elevate the Petite Plume customer journey. This individual will combine a passion for premium retail with a data-driven mindset to optimize site performance, increase conversion, and deliver a seamless, story-driven shopping experience across digital touchpoints.

Bridge Between Business and Development

• Partner with the VP of Ecommerce to shape the product roadmap, then own its execution: translating priorities into requirements, managing the backlog, and delivering on time.
• Balance brand storytelling with performance and functionality to deliver a best-in-class shopping experience.
• Translate business objectives and customer insights into actionable product initiatives that drive revenue growth and customer loyalty.
• Own Shopify Plus as the core ecommerce platform, including configuration, theme health, apps, and the roadmap for how the platform evolves as the business scales.
• Analyze site performance and user behavior using analytics and A/B testing to inform prioritization and continuous improvement.
• Act as the primary liaison between the business and development teams ensuring business needs are translated into clear technical requirements, tickets, and customer journeys.
• Partner with the UX designer and developers to take features from concept through design, build, QA, and launch, balancing brand experience with performance and feasibility.
• Manage sprint planning, prioritization, and backlog grooming in partnership with the dev team.
• Ensure timely delivery of roadmap initiatives by coordinating dependencies across teams and managing trade-offs between scope, quality, and speed.
• Manage the ecommerce tech stack and vendor relationships, including evaluating, implementing, and maintaining third-party apps and integrations (e.g., Attentive, reviews, search, loyalty, fulfillment)
• QA new features and site updates, ensuring flawless execution across browsers and devices before launch.
• Maintain clear documentation for processes, features, and technical integrations.

Operational & Delivery Excellence

• Own project timelines and communicate progress, blockers, and solutions to stakeholders proactively.
• Lead stand-ups or sprint reviews with developers, ensuring alignment between product goals and technical feasibility.
• Collaborate cross-functionally with marketing, creative, merchandising, operations, customer experience team and dev teams to launch features and enhancements.
• Implement and refine agile best practices that keep cross-functional teams accountable and efficient.
• Manage end-to-end project delivery from concept and requirements through QA, launch, and post-launch reporting and optimization - ensuring projects stay on time and on budget.
• Establish and monitor KPIs for roadmap delivery, uptime, and performance metrics.
• Stay ahead of industry trends in luxury e-commerce, mobile experience, personalization, and omnichannel retail

• 4-7+ years of product management experience in ecommerce.
• Strong understanding of web development processes and technical constraints; able to speak the language of developers without being one.
• Strong understanding of Shopify Plus, Google Analytics, and marketing tech stacks (Attentive, Meta, etc.).
• Proven track record of driving measurable growth and improving conversion rates for premium or lifestyle brands.
• Exceptional communication and collaboration skills with both technical and creative teams.
• Deep appreciation for luxury brand storytelling, UX/UI design, and customer experience.
• Analytical and data-driven, yet passionate about design and brand consistency.
• Strong organizational and prioritization skills - thrives in a fast-paced, high-growth environment where deadlines matter.

• Experience working with luxury, lifestyle, or apparel brands.
• Familiarity with digital merchandising and personalization strategies.
• Hands-on experience managing cross-platform integrations and product data management.
• Knowledge of agile methodologies and product management tools (JIRA, Asana, Monday).

Salary: $100,000 - $120,000

Our Benefits

As a 100% founder-owned company, we are committed to offering a package that supports employees in life's moments both big and small, including:

• Competitive salary
• 10 PTO days + 5 sick days
• 11 paid federal holidays and Summer Fridays
• A 401K and company profit-sharing plan after one year of tenure
• Generous health, dental, and vision insurance for you and your dependents
• 50% employee discount on
• An inclusive, collaborative, and dynamic work environment
• Annual discretionary bonus program

Petite Plume is an equal opportunity employer committed to fostering an inclusive, innovative environment. We are committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or veteran status. If you have a disability or special need that requires accommodation, please contact us at