JumpFly is seeking a Senior Web Optimization Engineer to drive high-impact conversion rate optimization for PPC and paid media clients. In this role, you'll own experimentation across landing pages and funnels-designing A/B tests, implementing personalization, and improving performance to increase leads and revenue. You'll partner closely with PPC strategists, analysts, and designers, using data, UX best practices, and modern tooling to uncover insights, remove friction, and scale winning experiences in a fast-paced, collaborative, and learning-focused environment.
Responsibilities
- Own end-to-end experimentation strategy across landing pages and web funnels for PPC campaigns
- Design, implement, and analyze A/B and multivariate tests to improve conversion rate and user experience
- Collaborate with PPC, analytics, and creative teams to align web experiences with campaign goals
- Develop and maintain experimentation roadmaps, hypotheses, and success metrics
- Leverage analytics tools to uncover conversion bottlenecks and present optimization insights
- Implement tracking, tagging, and event measurement for accurate performance attribution
- Optimize page performance, load times, and mobile responsiveness
- Document test outcomes and create scalable optimization playbooks
- Stay current on CRO, UX, and martech trends and tools
- Mentor teammates on testing methodology and optimization best practices
Required Skills
- Conversion Rate Optimization (CRO)
- A/B and Multivariate Testing
- Web Analytics (Google Analytics, GA4)
- Tag Management (Google Tag Manager)
- Landing Page Optimization
- Java
- Script/HTML/CSSExperimentation Platforms (e.g., Optimizely, VWO, Google Optimize alternatives)
- UX/UI Best Practices
- Performance Optimization (page speed, Core Web Vitals)
- Data Analysis and Reporting