Business Development Manager - Commercial Art and Décor

Business Development Manager - Commercial Art and Décor

Sensaria is a leader in the Wall Decor and Print-On-Demand industry. We operate 8+ e-commerce storefronts, two business-to-business brands, in-house art creation, and coast-to-coast production facilities. Sensaria brings moments and art to life. We are proud to be a leading innovator in our industry, enabling more for customers - more products, more quality and speed. We are enthusiastic, we think bigger and work hard to unlock opportunity and achieve incredible results.

Where most see a blank canvas, Sensaria sees infinite possibility. The chance to impact the senses and shape a moment in time, realizing a vision of design and decor that can reinvent, renew, and revive. With equal parts passion and operational excellence, Sensaria creates new ways to bring art and memories to life in any space. And through innovation, quality and speed, the company empowers unlimited growth potential for clientele. Enabling more for customers - more efficiency, more creativity, and more moments of inspiration, Sensaria thinks bigger and bolder to unlock opportunity and achieve incredible results together.

Role Purpose

The Business Development Manager - Commercial Art and Décor is responsible for net-new logo acquisition, pipeline development, and project-based revenue across the commercial interiors market. You will work with the people who specify, design, and procure art on a scale, and you will position Sensaria as their single-source partner of choice.

We're hiring a hunter. This is a field sales role built for someone who thrives on opening doors, building influential relationships, and converting high-value opportunities into long-term commercial partnerships. You'll own a territory and spend your time where it matters most, in the market, at trade events, and client sites, developing the relationships that drive large-scale art and décor programs for Sensaria. You should be located on the East Coast, the ideal candidate will be near our corporate offices in Morrisville, NC, near Raleigh-Durham International Airport.

This role requires an individual who is deeply embedded in or motivated to build a presence within the commercial design ecosystem, with particular emphasis on the hospitality segment. If you understand how FF&E decisions get made, who influences them, and how to move a multi-stakeholder project from concept to purchase order, then this role was built for you.

Essential Duties and Responsibilities

New Business Development & Prospecting

• Own and aggressively grow a pipeline of new commercial accounts across office, retail, and hospitality market segments.
• Prospect through multiple channels; cold outreach, trade events, referral networks, design showrooms, and industry associations to identify and engage qualified opportunities.
• Build relationships with key specifiers and influencers at every stage of the commercial project lifecycle, including initial concept, specification, budgeting, and procurement.
• Develop and execute strategic territory plans with defined target accounts, engagement timelines, and revenue milestones.
• Convert qualified leads into closed accounts through a disciplined, consultative sales process tailored to complex, multi-stakeholder buyers.

Channel and Influencer Relationship Management

• Build and own a robust network of channel relationships with art consultants, interior designers, architects, general contractors, and procurement / FF&E teams who specify or procure commercial art and décor at scale.
• Position yourself as a trusted resource and subject-matter expert for the trade community, offering insight on art curation, product capabilities, pricing structures, and fulfillment logistics.
• Develop preferred partner agreements and referral relationships with key design firms, procurement agencies, and hospitality brand standards teams.
• Maintain regular, structured touchpoints with your influencer network to stay top-of-mind for upcoming projects and renovation cycles.

Project-Based Sales Execution

• Source and manage complex, large-scale opportunities including multi-property hotel rollouts, commercial office buildouts, new-build and renovation programs, branded environment packages, and custom art commissions.
• Lead multi-stakeholder sales cycles from initial specification through quoting, sampling, creative alignment, and close coordinating internal resources at each stage.
• Develop accurate, compelling commercial proposals and presentations that articulate Sensaria's value proposition relative to project scope, timeline, and budget.
• Navigate negotiations involving price, lead time, customization, and fulfillment logistics with confidence and commercial acumen.
• Ensure seamless handoff to internal production, art, and customer success teams following close, maintaining client visibility through delivery.

Additional Task and Responsibilities

Market Representation and Brand Building

• Represent Sensaria at industry trade shows, design week events, hospitality conferences, and on-site client presentations.
• Actively participate in relevant industry associations and design community groups to elevate Sensaria's visibility in the commercial market.
• Gather and share competitive intelligence, market trends, and customer feedback to inform product, pricing, and go-to-market strategy.
• Act as a brand ambassador, consistently representing Sensaria's capabilities, quality standards, and commitment to creative partnership.

Pipeline Management and Reporting

• Maintain accurate, up-to-date pipeline and activity data in CRM, including account profiles, opportunity stages, projected close dates, and revenue forecasts.
• Deliver regular pipeline reviews and territory updates to sales leadership, flagging risks and opportunities proactively.
• Hit and exceed new-business revenue, margin, and new-logo targets on a quarterly and annual basis.
• Contribute to sales planning processes including territory mapping, quota-setting, and market opportunity sizing.

Professional Experience and Educational Qualifications

Bachelor's degree in Business, Marketing, Design, or a related field or equivalent professional experience.

Background in commercial art, wall décor, custom framing, FF&E, furniture, signage, environmental graphics, or a related commercial interiors product category.

Existing network within the hospitality, commercial real estate, or design and architecture communities.

Experience working with national or multi-property hospitality brands, ownership groups, or management companies.

Familiarity with the print production process including file specifications, substrates, finishing options, and production lead times.

Specific Skills and Competencies

Proven outside / field sales experience with a demonstrated track record of opening new commercial accounts and closing large, project-based deals.

Direct experience within the hospitality ecosystem including hotels, hospitality design firms, hospitality procurement / FF&E, brand standards teams, or selling into hospitality renovation and new-build projects.

Demonstrated success selling to or through the trade art consultants, interior designers, architects, general contractors, or procurement teams operating in commercial interiors.

Fluency in complex, consultative, multi-stakeholder sales cycles and the ability to manage multiple concurrent opportunities at various stages.

Strong business acumen with the ability to structure and negotiate large, project-based deals involving pricing, customization, timeline, and logistics.

Self-directed, hunter mentality with demonstrated ability to build and execute a territory plan with minimal oversight.

Willingness and ability to travel regularly within territory for client meetings, site visits, trade events, and industry engagements.

Proficiency with CRM platforms and disciplined forecasting and pipeline management habits.

Hunter Mentality: relentless in prospecting, pipeline development, and pursuit of new business opportunities.

Relationship Building: earns trust quickly with decision-makers and influencers across design, procurement, and executive functions.

Commercial Acumen: understands how value, margin, and project economics work across complex, multi-stakeholder deals.

Consultative Selling: listens deeply to client needs and positions Sensaria capabilities as tailored solutions, not commodity products.

Creative Fluency: comfortable in the world of art, design, and aesthetics; able to speak credibly with design professionals.

Organizational Discipline: manages a high-volume pipeline with precision, ensuring nothing falls through the cracks.

Communication: persuasive, professional, and clear in written, verbal, and presentation settings.

Adaptability: comfortable navigating ambiguity, long sales cycles, and evolving client requirements.

Benefits

Sensaria offers a competitive compensation (Base salary plus commission plan) package, which includes vacation days, sick days, paid holidays, paid maternity and paternity leave, paid floating holiday, along with Medical, Dental, Vision, 401K, STD, LTD, Optional Life insurance, and opportunities for professional development. We are dedicated to creating an inclusive and collaborative workplace where every team member can thrive.