Rey Rebon is seeking Mrketing Opertions & igitl Mnger to strengthen the igitl, nlytics, n opertionl fontion of or growing Mrketing tem.
bot Rey Rebon
Rey Rebon is ntionl leing helthcre nvigtion n conslting compny who provies immeite ccess to high-qlity cre for injre First Responers from workplce injries. We re committe to elivering innovtive soltions n exceeing cstomer expecttions. Or priority is not only the qlity of tretment offere throgh or prtners bt lso we pt n emphsis on the VIP Service ccess experience for ll or members, retirees n their fmilies. 24/7 n 365 ys yer! We protect those who protect s when or heroes re injre, we will lwys be there for them. escription
Mrketing Opertions & igitl Mnger
eprtment: Mrketing
Reports To: Chief Mrketing Officer (CMO)
Compny: Rey Rebon
Loction: Hybri / Remote
Stge: Growth / Pre-Series
bot Rey Rebon
Rey Rebon provies expeite helthcre voccy n nvigtion services for first responers n their fmilies. We specilize in spee, insight, n otcomes: ensring injre police, fire, EMS, n mnicipl employees receive the right cre, t the right time, with fewer elys n better retrn-to-work reslts.
We now power this mission with or brn-new SS pltform: comprehensive softwre soltion tht enbles or prtner eprtments n orgniztions to trck, mnge, n oversee ll member injries-from initil report throgh trige, nvigtion, recovery milestones, retrn-to-work plnning, n performnce nlytics. This centrlize pltform provies rel-time visibility, stremlines coorintion with or hns-on nvigtion tem, elivers ctionble insights to rece costs (e.g., overtime, workers' compenstion clims, inemnity), n spports fster, better otcomes for ctive members, retirees, n fmilies.
Position Overview
Rey Rebon is seeking Mrketing Opertions & igitl Mnger to strengthen the igitl, nlytics, n opertionl fontion of or growing Mrketing tem.
This is hns-on role for someone who enjoys both execting mrketing progrms n sing t to nerstn wht is working. The Mrketing Opertions & igitl Mnger will own or emil mrketing pltform n cmpigns, website performnce n optimiztion, mrketing nlytics, n le trcking n reporting.
This person will work closely with Mrketing, Sles, n other cross-fnctionl prtners to improve how we cptre, trck, n mesre mrketing ctivity-from initil enggement throgh MQLs n pipeline. The iel cnite is nlyticl, igitlly svvy, highly orgnize, n comfortble rolling p their sleeves to get the work one.
Key Responsibilities
Emil Mrketing & Cmpign Exection
• Le the selection, implementtion, n ongoing mngement of Rey Rebon's emil mrketing pltform.
• Bil n execte emil cmpigns, nrtre progrms, n cstomer/prospect commnictions.
• Mnge ience segmenttion, lists, cmpign setp, testing, n eployment.
• Trck emil performnce, incling enggement, click-throghs, n conversions, n recommen opportnities to improve reslts.
• Prtner with Mrketing tem members on cmpign messging, content, n strtegy.
Website Mngement & Optimiztion
• Mnge y-to-y exection n mintennce of the Rey Rebon website.
• Coorinte website ptes, new pges, lning pges, n cmpign content.
• Monitor website trffic, enggement, conversion, n le-genertion performnce.
• se website nlytics to ientify opportnities to improve the ser jorney n conversion.
• evelop test-n-lern pproch to continosly improve website performnce.
• Coorinte with internl tem members n externl prtners on website evelopment s neee.
Mrketing nlytics & Reporting
• evelop n mintin Mrketing shbors tht provie cler visibility into performnce.
• Trck key metrics cross website, emil, cmpigns, events, n other mrketing chnnels.
• Help Mrketing nerstn wht is working, wht isn't, n where we shol invest next.
• evelop reporting ron MQL genertion, le sorces, cmpign performnce, n mrketing-inflence pipeline.
• Trnslte mrketing t into cler insights n recommentions for the broer tem n leership.
Mrketing Opertions, MQLs & ttribtion
• Prtner closely with Sles n Sles Opertions to strengthen the process for cptring n trcking MQLs.
• Improve le-sorce trcking n mrketing ttribtion within Slesforce.
• Help estblish consistent processes n efinitions cross Mrketing n Sles.
• Ientify gps in crrent t n recommen soltions to improve reporting ccrcy.
• Connect mrketing ctivities to MQLs, opportnities, n pipeline so we cn better emonstrte Mrketing ROI.
Mrketing Technology & Process
• Serve s the Mrketing tem's primry owner of mrketing technology n igitl tools.
• Ientify opportnities to tomte mnl processes n improve tem efficiency.
• Estblish sclble processes for cmpign exection, trcking, n reporting.
• Help evlte new tools n technology s Rey Rebon's mrketing cpbilities grow.
• Mintin t qlity n consistency cross mrketing pltforms.
itionl Responsibilities
• Spport hoc projects n evolving bsiness nees in fst-growing environment.
• ssist with cstomer mrketing efforts, incling presenttions, content, cstomer stories, n commnictions.
• Prtner cross Sles, Mrketing, Cstomer Sccess, n Opertions on projects tht spport cstomers n compny growth.
• Jmp in where neee to improve processes, solve problems, n help the broer Rey Rebon tem sccee.
Reqire Qlifictions
• 4-7 yers of experience in igitl mrketing, mrketing opertions, emn genertion, or relte role.
• Strong experience with emil mrketing n mrketing tomtion pltforms.
• Experience mnging n optimizing websites n working with website nlytics.
• Strong nlyticl skills with the bility to trn t into ctionble recommentions.
• Experience with CRM systems n the mrketing t tht flows throgh them.
• Experience biling mrketing shbors n reporting on les, MQLs, cmpigns, n pipeline.
• nerstning of le mngement, mrketing ttribtion, n the Mrketing-to-Sles fnnel.
• Comfortble working in hns-on environment where yo will both evelop processes n execte the work.
• Strong project mngement skills n ttention to etil.
• bility to work cross-fnctionlly with Mrketing, Sles, Proct, n externl gency prtners.
• Crios, proctive minset with n interest in continosly testing, lerning, n improving.
Preferre Qlifictions
• Slesforce experience, incling le-sorce trcking, cmpign objects, n reporting.
• Experience selecting n implementing new emil mrketing or mrketing tomtion pltform.
• Bckgron in B2B, SS, helthcre services, or pblic sector mrketing.
• Experience mnging externl gency, web evelopment, or mrketing technology venors.
Key Performnce Otcomes (First 12 Months)
• Sccessflly implement n optimize new emil mrketing pltform.
• Estblish consistent emil cmpign n performnce reporting.
• Crete cler visibility into website performnce n conversion.
• Improve MQL cptre, trcking, n ttribtion.
• Bil Mrketing shbor connecting ctivity to les n pipeline.
• Estblish stronger Mrketing n Sles processes within Slesforce.
• Crete consistent test-n-lern pproch cross igitl mrketing.
• Give leership better visibility into where Mrketing is riving reslts n where we shol invest next.
Why This Role Mtters
s Rey Rebon grows, we nee to move beyon simply execting more mrketing ctivity to better nerstning which ctivities re riving enggement, les, pipeline, n growth.
This role will bil the opertionl n nlyticl fontion tht llows or Mrketing tem to mke smrter ecisions, continosly optimize performnce, n emonstrte the impct of or investments.
Wht We Offer
• Competitive compenstion incling bse slry, performnce incentives, n comprehensive benefits (meicl, entl, vision, 41K).
• Opportnity to bil the mrketing opertions fontion for brn-new SS pltform with strong mission impct-irectly improving recovery otcomes for meric's heroes.
• Collbortive tem environment with eep expertise from former first responers, helthcre professionls, n tech leers.
• Flexible/remote-frienly work setp.