Notes
- Need Digital Marketing Manager for HCP CRM
- Onsite/Hybrid
Experience:
8+ yrs. with a minimum of 6+ years in a technology role.
Skills:
Requires knowledge of enterprise-wide systems, Internet technologies, and experience with developing and implementing various digital marketing strategies and programs.
Education:
- Bachelor's Degree: Bachelor's degree in marketing, business, or IT
- Master's Degree: MBA preferred
Duties:
- Leads the development of digital marketing strategies to support Client's business via the Internet, extranet, multi-media and e-commerce.
- Leads the development of cross-division, cross-site marketing features and functions. b) Identifies opportunities to expand marketing innovation and to effectively leverage existing capabilities across divisions
- Monitors consumer behavior and conducts marketing research to yield actionable insights to help shape strategy and direction
- Develop and manage SEO programs with a focus on defining and improving the total value of the Client online portfolio
- Manages the execution of short and long term objectives and tactical plans for marketing Client corporate and cross division programs
- Manages the implementation of multi-channel programs
Educates, trains and promotes digital marketing with corporate and divisional marketing managers and design agenices
- Maintains knowledge of key drivers, factors and services needed to effectively position brands digitally) Understands business requirements, industry trends, competitive landscape and technology trends.
- Provides guidance and consultation to internal and external stakeholders on processes and tasks for digital marketing strategies
- Partners with organizations, communities, and teams to recommend/implement programs to achieve customer lifecycle management
- Provides analysis of marketplace conditions, competitive intelligence, and digital opportunities to enhance business results
- Identifies methods and design principles to create linkages across divisional marketing services to enable strategic alliance initiative
- Utilizes and develops methods for measuring market response to sites, products and digital marketing campaigns
- Consults with divisions on corporate brand requirements to meet enterprise standards on digital touchpoint
Evaluates emerging technologies to better position Client externallya)
- Keeps abreast of trends and opportunities related to digital, translates opportunities into recommendations Leads and manages the digital strategy for all Corporate Marketing digital assets, websites, and online tools.a) Manage digital marketing programs, online training and marketing collateral.
- Manages individual web site strategies and tactical planning for corporate web sites. Monitors site performance and metrics.
- Provides recommendations on future content and capability requirement to meet customer needs.
Manages enterprise digital marketing policies, programs and processes.
- Defines implementation requirements and policy specifications to support enterprise wide digital marketing objectives
- Manages and defines Corporate Brand standards across the enterprise for digital channels. Need Digital Marketing Manager for HCP CRM.