Sr. Product Manager, Enterprise Integrations

At Fluency, we come together under two shared passions that drive our culture: the scaling of digital ad operations, and fostering a workplace environment rooted in open communication, inclusivity, and a growth-oriented mindset. These passions not only set us apart in the industry, but also fuel our collective drive to reshape the industry and reinvent ourselves along the way. We're not just revolutionizing the digital advertising horizon, we're shaping an organization where every member feels a sense of pride and is inspired to do their best work.

The Fluency platform is an industry leading agentic advertising platform that enables our customers to adapt to the rapid pace of industry change while delivering comprehensive digital advertising campaigns at a virtually limitless scale. Fluency empowers customers to launch, manage, and optimize custom, local digital advertising campaigns across all major channels with groundbreaking efficiency and control. Advertising strategies shouldn't be limited by technical constraints, resource limitations, and tedious, time-consuming tasks. Fluency has hundreds of thousands of active campaigns and over $3B of spending under management.

The Senior Product Manager, Enterprise Integrations is a natural collaborator with a deep experience managing complex cross-functional software development projects, coordinating business requirements across interdependent engineering teams, driving complex projects to completion on time and under budget, as well as possessing strong business acumen. In this role, you will take the lead in shaping, enhancing, and driving the development of Fluency's platform in support of some of our largest customers as they onboard and rebuild their businesses on top of our platform.

You'll work closely with cross-functional teams including Engineering, Sales, Customer Success and clients to identify opportunities, define product strategies, and deliver solutions that provide meaningful value to our clients. A successful Product Manager is the voice of the customer, translating their needs into innovative features and enhancements that solve real business problems and drive growth.

• Work with prospects and new clients to learn about their existing advertising ecosystem to make recommendations for modernization and Fluency platform engagement
• Understand the AdTech ecosystem and identify opportunities to develop our product based on market and customer trends
• Communicate requirements and translate customer intent into actionable product development during new client implementations via technical work plans
• Work with engineering to develop and refine the technical work plan
• Manage prioritization and project timelines
• Communicate with internal and external stakeholders on status, blockers, and opportunities within key projects.

• Collaborate with the Product Leadership to define and execute the vision, strategy, and roadmap for ongoing product evolution
• Conduct market research to evaluate and prioritize opportunities based on business goals such as lowering customer acquisition costs, scaling revenue growth, or accelerating revenue recognition
• Drive and measure feature-level user adoption to support iterative product improvement
• Lead the effective adoption of new products and features through established rollout plans and internal/external marketing materials
• Serve as an internal leader in identifying, articulating, and solving complex business problems related to platforms, systems, and infrastructure
• Identify potential issues or blockers that could delay launches or impact project success
• Partner directly with technical leaders across the organization to ensure alignment with the product vision and to solve challenges collaboratively
• Regularly communicate progress, learnings, and strategic updates to senior executives
• Build and maintain strong cross-functional relationships, with a focus on quality, reliability, and scalable solutions.

• 10+ years of product management experience, with a strong focus on platforms and systems
• 5+ years of experience working with digital advertising products in complex data environments
• Proven track record of building and launching products at scale
• Strong strategic thinking with the ability to articulate product vision and define roadmaps
• Familiarity with software development processes, Agile methodologies, and tools such as ClickUp, Figma, and Amplitude
• Ability to understand technical requirements and collaborate effectively with engineering teams
• Demonstrated success in translating customer feedback into high-impact features
• Experience with customer journey mapping, user personas, and empathy-building techniques (preferred)
• Strong data analysis skills with a metrics-driven mindset
• Excellent verbal and written communication skills, with the ability to influence and build relationships across teams and leadership levels
• Comfortable navigating ambiguity, solving complex problems, and operating in a fast-paced environment with a bias for action
• Ability to understand and discuss technical concepts, and to prioritize and evaluate opportunities in collaboration with internal and external stakeholders
• Solid understanding of data-driven product development methodologies and current software development strategies.

Fluency is headquartered in Burlington, Vermont. This is a full-time, remote position that requires legal authorization to work in the U.S. If you're local to the area, you're welcome to work from our office.

At Fluency, we're proud to be an equal opportunity employer.
We're committed to building a diverse, inclusive, and supportive workplace where everyone can thrive. We welcome applicants of all backgrounds and identities and do not tolerate discrimination or harassment of any kind.

Employment decisions at Fluency are made based on business needs, job requirements, and individual qualifications-without regard to race, color, religion, sex, sexual orientation, gender identity or expression, age, national origin, disability, genetic information, veteran status, or any other status protected by federal, state, or local laws.