North America B2B Demand Generation Strategy Manager (790936)
- Adecco
- Morrisville, North Carolina
- 01/22/2026
Full time
Information Technology
Telecommunications
Job Description
North America B2B Demand Generation Strategy Manager (790936)
Location: North America
Compensation: Up to $10,833/month
Are you ready to lead demand generation strategy for one of the world's leading technology innovators? Join a Global Fortune 500 Tech Company located in Morrisville, NC powering businesses worldwide with cutting-edge solutions. We're seeking a B2B Demand Generation Strategy Manager to drive digital programs fueling pipeline growth and revenue across North America.
About the Role
As the Demand Generation Strategy Manager, you'll set the vision for digital campaigns that engage commercial audiences and accelerate business outcomes. You'll define channel mix, audience targeting, and messaging alignment while collaborating with internal teams and top-tier agency partners to ensure flawless execution and optimization.
This is a strategic leadership role with hands-on opportunities-perfect for a marketer who thrives on data-driven decision-making and innovation.
This is a long-term contract role, that has a distinct possibility of direct hire by our client.
What You'll Do
Pay Details: $55.00 to $62.50 per hour
Benefit offerings available for our associates include medical, dental, vision, life insurance, short-term disability, additional voluntary benefits, EAP program, commuter benefits and a 401K plan. Our benefit offerings provide employees the flexibility to choose the type of coverage that meets their individual needs. In addition, our associates may be eligible for paid leave including Paid Sick Leave or any other paid leave required by Federal, State, or local law, as well as Holiday pay where applicable.
Equal Opportunity Employer/Veterans/Disabled
Military connected talent encouraged to apply
To read our Candidate Privacy Information Statement, which explains how we will use your information, please navigate to
The Company will consider qualified applicants with arrest and conviction records in accordance with federal, state, and local laws and/or security clearance requirements, including, as applicable:
Massachusetts Candidates Only: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Location: North America
Compensation: Up to $10,833/month
Are you ready to lead demand generation strategy for one of the world's leading technology innovators? Join a Global Fortune 500 Tech Company located in Morrisville, NC powering businesses worldwide with cutting-edge solutions. We're seeking a B2B Demand Generation Strategy Manager to drive digital programs fueling pipeline growth and revenue across North America.
About the Role
As the Demand Generation Strategy Manager, you'll set the vision for digital campaigns that engage commercial audiences and accelerate business outcomes. You'll define channel mix, audience targeting, and messaging alignment while collaborating with internal teams and top-tier agency partners to ensure flawless execution and optimization.
This is a strategic leadership role with hands-on opportunities-perfect for a marketer who thrives on data-driven decision-making and innovation.
This is a long-term contract role, that has a distinct possibility of direct hire by our client.
What You'll Do
- Develop and lead digital demand generation strategies across paid media, ABM, content syndication, and other lead-gen programs.
- Align campaign planning and execution with business objectives in partnership with internal stakeholders and external agencies.
- Monitor lead flow and conversion metrics, driving improvements in funnel efficiency.
- Analyze performance data from CRM and marketing platforms (e.g., Microsoft Dynamics, Salesforce, Marketo) to inform optimization.
- Deliver actionable insights and reporting to Marketing and Sales leadership.
- Evaluate third-party vendors and programs for ROI and effectiveness.
- Apply a test-and-learn approach to enhance targeting, channel mix, and campaign performance.
- Stay ahead of B2B marketing trends and bring innovative ideas to the table.
- Measurable impact on qualified pipeline growth and revenue.
- Campaigns delivered on strategy, on time, and within budget.
- Continuous improvement in lead quality and conversion rates.
- Clear, data-driven reporting influences strategic decisions.
- Bachelor's degree in marketing, business, communications, or related field.
- 5+ years of experience in B2B digital marketing with a focus on demand generation.
- Proven ability to lead strategy and optimize performance across complex campaigns.
- Strong understanding of lead funnel dynamics, scoring, and digital media metrics.
- Experience with ABM strategies and third-party demand gen programs.
- Excellent communication, collaboration, and project management skills.
- Comfortable managing multiple priorities in a fast-paced, matrixed environment.
- Experience marketing technology solutions to commercial or enterprise buyers.
- Proficiency with Marketo, Microsoft Dynamics 365, and/or Salesforce.
- Ability to craft and refine digital marketing copy aligned with campaign goals.
Pay Details: $55.00 to $62.50 per hour
Benefit offerings available for our associates include medical, dental, vision, life insurance, short-term disability, additional voluntary benefits, EAP program, commuter benefits and a 401K plan. Our benefit offerings provide employees the flexibility to choose the type of coverage that meets their individual needs. In addition, our associates may be eligible for paid leave including Paid Sick Leave or any other paid leave required by Federal, State, or local law, as well as Holiday pay where applicable.
Equal Opportunity Employer/Veterans/Disabled
Military connected talent encouraged to apply
To read our Candidate Privacy Information Statement, which explains how we will use your information, please navigate to
The Company will consider qualified applicants with arrest and conviction records in accordance with federal, state, and local laws and/or security clearance requirements, including, as applicable:
- The California Fair Chance Act
- Los Angeles City Fair Chance Ordinance
- Los Angeles County Fair Chance Ordinance for Employers
- San Francisco Fair Chance Ordinance
Massachusetts Candidates Only: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
About Adecco