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Digital Marketing Specialist
Nidec Minster Corporation Minster, Ohio
Job Description Job Description Digital Marketing Specialist Job Summary As a member of Nidec Press & Automation's global marketing team, the Digital Marketing Specialist serves as the in-house expert for digital marketing, multimedia, and marketing technology initiatives. This role supports North American automation brands and global marketing efforts through content creation, digital platform management, lead generation, and brand promotion. Working closely with sales, marketing, and cross-functional teams, this position strengthens the company's digital presence and supports business growth. Job Responsibilities Ongoing Collaborate with the global marketing team to execute strategic initiatives, manage projects, and support internal stakeholders. Apply digital marketing expertise and keyword research to develop content that increases traffic, engagement, and lead generation. Onsite role Minster, Ohio with travel up to 15% domestically and internationally, as needed. Digital Marketing and Campaign Management Manage email marketing, digital advertising, SEO, PPC, social campaigns, contact data, and related performance analytics. Use AI, automation, and analytics to improve content effectiveness, audience engagement, lead management, and campaign results. Social Media and Content Manage social media platforms across NP&A brands (30+ channels), including content planning, creation, publishing, and coordination with contributors across brands and regions. Monitor digital performance and prepare reports to support optimization and communicate campaign results to leadership and corporate marketing. Sales, Brand, and Event Support Support sales and segment teams, with an emphasis on North American automation brands, through brand promotion, sales enablement, and customer-focused marketing initiatives. Coordinate on-site events and provide cross-functional support for global marketing priorities as needed. Digital Platforms and Marketing Technology Lead the development, management, and optimization of websites, digital platforms, and marketing technologies. Manage digital vendors, outsourced initiatives, and platform projects while partnering with IT on website security, hosting, and server requirements. Evaluate emerging technologies and competitive digital activity to identify opportunities, channel gaps, and innovative solutions, including apps, AR/VR, web tools, and AI-enabled capabilities. Multimedia Production and Design Produce multimedia content, including photography, videography, drone footage, graphic design, and post-production editing using Adobe Creative Suite. Promote consistent, high-quality user experiences across digital channels, brands, and platforms. Additional job duties as assigned. Qualifications Required Bachelor's degree in Marketing, Digital Media, Communications, or a related field; equivalent experience considered. 6+ years of digital marketing experience; corporate marketing experience preferred. Proficiency with Adobe Creative Suite, digital marketing platforms, content management systems (CMS), and website management. Experience in digital marketing, social media management, multimedia content creation, email marketing, SEO, PPC, and digital advertising. Strong communication, project management, and stakeholder collaboration skills. Self-motivated, adaptable team player with strong problem-solving abilities and the ability to manage multiple priorities. Willingness to take on additional responsibilities as business needs evolve. Portfolio samples will be requested. Preferred Experience with emerging marketing technologies, including AI, AR/VR, advanced web tools, or marketing automation platforms. Hands-on experience with videography, photography, drone operation, and multimedia production. Experience supporting B2B manufacturing, industrial, or automation-related brands. Nidec Minster Corporation will not accept unsolicited resumes from individual recruiters or third party recruiting agencies in response to Nidec Minster Corporation job postings. No fee will be paid to third parties who submit unsolicited candidates directly to our hiring managers. Preapproval from the Nidec Minster Talent Acquisition team is required before any external candidate can be submitted and such candidate must be submitted to the Nidec Talent Acquisition team. An equal opportunity/affirmative action employer, M/F/D/V
09/21/2026
Full time
Job Description Job Description Digital Marketing Specialist Job Summary As a member of Nidec Press & Automation's global marketing team, the Digital Marketing Specialist serves as the in-house expert for digital marketing, multimedia, and marketing technology initiatives. This role supports North American automation brands and global marketing efforts through content creation, digital platform management, lead generation, and brand promotion. Working closely with sales, marketing, and cross-functional teams, this position strengthens the company's digital presence and supports business growth. Job Responsibilities Ongoing Collaborate with the global marketing team to execute strategic initiatives, manage projects, and support internal stakeholders. Apply digital marketing expertise and keyword research to develop content that increases traffic, engagement, and lead generation. Onsite role Minster, Ohio with travel up to 15% domestically and internationally, as needed. Digital Marketing and Campaign Management Manage email marketing, digital advertising, SEO, PPC, social campaigns, contact data, and related performance analytics. Use AI, automation, and analytics to improve content effectiveness, audience engagement, lead management, and campaign results. Social Media and Content Manage social media platforms across NP&A brands (30+ channels), including content planning, creation, publishing, and coordination with contributors across brands and regions. Monitor digital performance and prepare reports to support optimization and communicate campaign results to leadership and corporate marketing. Sales, Brand, and Event Support Support sales and segment teams, with an emphasis on North American automation brands, through brand promotion, sales enablement, and customer-focused marketing initiatives. Coordinate on-site events and provide cross-functional support for global marketing priorities as needed. Digital Platforms and Marketing Technology Lead the development, management, and optimization of websites, digital platforms, and marketing technologies. Manage digital vendors, outsourced initiatives, and platform projects while partnering with IT on website security, hosting, and server requirements. Evaluate emerging technologies and competitive digital activity to identify opportunities, channel gaps, and innovative solutions, including apps, AR/VR, web tools, and AI-enabled capabilities. Multimedia Production and Design Produce multimedia content, including photography, videography, drone footage, graphic design, and post-production editing using Adobe Creative Suite. Promote consistent, high-quality user experiences across digital channels, brands, and platforms. Additional job duties as assigned. Qualifications Required Bachelor's degree in Marketing, Digital Media, Communications, or a related field; equivalent experience considered. 6+ years of digital marketing experience; corporate marketing experience preferred. Proficiency with Adobe Creative Suite, digital marketing platforms, content management systems (CMS), and website management. Experience in digital marketing, social media management, multimedia content creation, email marketing, SEO, PPC, and digital advertising. Strong communication, project management, and stakeholder collaboration skills. Self-motivated, adaptable team player with strong problem-solving abilities and the ability to manage multiple priorities. Willingness to take on additional responsibilities as business needs evolve. Portfolio samples will be requested. Preferred Experience with emerging marketing technologies, including AI, AR/VR, advanced web tools, or marketing automation platforms. Hands-on experience with videography, photography, drone operation, and multimedia production. Experience supporting B2B manufacturing, industrial, or automation-related brands. Nidec Minster Corporation will not accept unsolicited resumes from individual recruiters or third party recruiting agencies in response to Nidec Minster Corporation job postings. No fee will be paid to third parties who submit unsolicited candidates directly to our hiring managers. Preapproval from the Nidec Minster Talent Acquisition team is required before any external candidate can be submitted and such candidate must be submitted to the Nidec Talent Acquisition team. An equal opportunity/affirmative action employer, M/F/D/V
Digital Marketing Specialist - SEO & Web
Haven Services, LLC - Columbus Region Columbus, Ohio
Job Description Job Description Description: Digital Marketing Specialist - SEO & Web Remote or In-Office ABOUT HAVEN SERVICES Haven Services LLC is a multi-division home services company headquartered in Columbus, Ohio, providing plumbing, HVAC, electrical, and related services to residential and commercial customers across multiple markets. Our family of brands share a commitment to delivering exceptional customer experiences and building lasting relationships in the communities we serve. At Haven, we believe in taking care of our team as well as we take care of our customers. We offer a collaborative, values-driven culture where talented people can do meaningful work and grow their careers. POSITION OVERVIEW The SEO Manager is a hands-on, results-driven search engine optimization professional responsible for developing and executing Haven's organic search strategy across all divisions and service markets. This is a full-time role that will own SEO end-to-end from technical site health and on-page optimization to local SEO, content strategy, and authority building with the goal of increasing organic visibility, qualified lead flow, and market presence across every Haven brand. This role requires someone who is both strategic and executional someone who can build the plan, do the work, and report on results. You will work closely with the marketing team, division leadership, and IT team to drive measurable organic growth across a complex, multi-location business. In addition to SEO responsibilities, this role owns Haven's website development and maintenance across all division sites. This includes managing site updates, building new pages and landing pages, coordinating brand rollouts and acquisitions, and ensuring all web properties meet both technical SEO standards and an exceptional user experience. The ideal candidate is comfortable moving fluidly between SEO strategy and hands-on website work. Benefits You'll Enjoy We offer competitive pay, outstanding benefits, and 100% employer-paid medical premiums. Employment with Haven Services comes with excellent perks! Major health benefits are available on the first of the month following your start date. Paid Time Off, paid holidays, and 401(k) with company match begin immediately upon hire. What We Offer Competitive salary and performance-based incentives. Opportunities for professional growth and advancement. A collaborative, supportive work environment. Comprehensive benefits package: Medical Insurance choice of HDHP with HRA & HSA or PPO - Company offers 100% coverage of Employee's HDHP Premium! Dental and Vision Insurance Company provided Life and Disability Insurance 401(k) with Employer Match Employee Assistance Program Paid Time Off, Paid Holidays, floating holidays KEY RESPONSIBILITIES Technical SEO Conduct regular technical SEO audits and resolve issues including crawlability, indexing, site speed, Core Web Vitals, schema markup, and mobile optimization Monitor and maintain Google Search Console and resolve crawl errors, manual actions, and indexing issues across all Haven properties Implement technical SEO recommendations directly within the CMS and coordinate with external developers only for back-end or infrastructure-level changes that exceed CMS access Manage XML sitemaps, robots.txt, and canonical tag structures across all division sites Website Development & Management Build, maintain, and update Haven's division websites using WordPress (or applicable CMS) Develop new service pages, location pages, and landing pages in coordination with marketing and division leadership Coordinate and execute website changes related to brand rollouts, acquisitions, and new division integrations Ensure all web properties are properly structured, mobile-optimized, and load efficiently Manage web redirects, URL structures, and site migrations with SEO best practices maintained throughout Serve as the primary point of contact for all website-related requests from across the organization On-Page & Content SEO Optimize existing service pages, location pages, and landing pages for target keywords and search intent Develop and execute a content calendar targeting high-value informational and transactional keywords relevant to Haven's service lines Write and execute the creation of SEO-optimized content including service pages, blog posts, FAQs, and location pages Maintain and enforce brand-consistent SEO standards across all division websites Local SEO Manage and optimize Google Business Profiles for all Haven locations and divisions Build and maintain local citation consistency (NAP) across directories, aggregators, and local data platforms Develop and execute local landing page strategies to capture service area search demand Support reputation management efforts including review generation strategy and response protocols Link Building & Authority Develop and execute a white-hat link building strategy to grow domain authority across Haven properties Identify and pursue local and industry-relevant link opportunities including partnerships, sponsorships, and PR-driven placements Monitor and disavow toxic backlinks as needed Reporting & Analysis Track, analyze, and report on organic performance including keyword rankings, traffic, leads, and conversions using Google Analytics, Search Console, and SEO platform tools Deliver regular performance reports to marketing leadership with clear insights and actionable recommendations Monitor competitor SEO activity and identify opportunities and threats Establish KPIs and benchmarks for SEO performance across all divisions Requirements: QUALIFICATIONS Required Minimum 5 years of hands-on SEO experience, with a proven track record of driving organic growth Deep expertise in technical SEO, on-page optimization, local SEO, web development and link building Proficiency with SEO tools such as SEMrush, Ahrefs, Moz, Screaming Frog, and/or Sitebulb Strong working knowledge of Google Search Console, Google Analytics, and Google Business Profile Experience managing SEO across multi-location or multi-brand websites Working proficiency in HTML and CSS able to make direct edits to page code, templates, and theme files without developer assistance Excellent written communication skills able to write and edit SEO content directly Proficiency with WordPress including page builders such as Elementor, Divi, or similar ability to build and edit pages without relying on a developer Working knowledge of HTML and CSS sufficient to make direct edits to web pages, templates, and theme files Familiarity with website performance tools including Google PageSpeed Insights, GTmetrix, or similar Experience managing multiple websites simultaneously Highly organized with the ability to manage multiple priorities and projects simultaneously Preferred Experience in home services, HVAC, plumbing, electrical, or other field service industries Familiarity with ServiceTitan or similar field service management platforms Experience with WordPress or other common CMS platforms Google Analytics and/or Google Ads certifications Experience with website migration projects including URL mapping, redirect management, and post-migration audits Basic familiarity with JavaScript and its impact on SEO and page rendering Basic familiarity with website security, backup systems, and hosting management Graphic design skills or familiarity with tools like Canva or Adobe Creative Suite for basic asset creation Experience working with or managing paid search campaigns (helpful for cross-channel coordination) WHAT SUCCESS LOOKS LIKE Measurable growth in organic traffic and inbound leads across all Haven divisions within 6-12 months Improved local pack visibility and GBP engagement across all service markets Clean technical health scores across all Haven websites All Haven division websites maintained, updated, and performing at a high technical standard with no unresolved issues New landing pages and location pages built and launched efficiently without reliance on external developers for routine updates A consistent, well-documented SEO program that can scale as Haven grows Haven Services is an Equal Opportunity Employer EOE/AAP/M/F/V/D/SO
09/20/2026
Full time
Job Description Job Description Description: Digital Marketing Specialist - SEO & Web Remote or In-Office ABOUT HAVEN SERVICES Haven Services LLC is a multi-division home services company headquartered in Columbus, Ohio, providing plumbing, HVAC, electrical, and related services to residential and commercial customers across multiple markets. Our family of brands share a commitment to delivering exceptional customer experiences and building lasting relationships in the communities we serve. At Haven, we believe in taking care of our team as well as we take care of our customers. We offer a collaborative, values-driven culture where talented people can do meaningful work and grow their careers. POSITION OVERVIEW The SEO Manager is a hands-on, results-driven search engine optimization professional responsible for developing and executing Haven's organic search strategy across all divisions and service markets. This is a full-time role that will own SEO end-to-end from technical site health and on-page optimization to local SEO, content strategy, and authority building with the goal of increasing organic visibility, qualified lead flow, and market presence across every Haven brand. This role requires someone who is both strategic and executional someone who can build the plan, do the work, and report on results. You will work closely with the marketing team, division leadership, and IT team to drive measurable organic growth across a complex, multi-location business. In addition to SEO responsibilities, this role owns Haven's website development and maintenance across all division sites. This includes managing site updates, building new pages and landing pages, coordinating brand rollouts and acquisitions, and ensuring all web properties meet both technical SEO standards and an exceptional user experience. The ideal candidate is comfortable moving fluidly between SEO strategy and hands-on website work. Benefits You'll Enjoy We offer competitive pay, outstanding benefits, and 100% employer-paid medical premiums. Employment with Haven Services comes with excellent perks! Major health benefits are available on the first of the month following your start date. Paid Time Off, paid holidays, and 401(k) with company match begin immediately upon hire. What We Offer Competitive salary and performance-based incentives. Opportunities for professional growth and advancement. A collaborative, supportive work environment. Comprehensive benefits package: Medical Insurance choice of HDHP with HRA & HSA or PPO - Company offers 100% coverage of Employee's HDHP Premium! Dental and Vision Insurance Company provided Life and Disability Insurance 401(k) with Employer Match Employee Assistance Program Paid Time Off, Paid Holidays, floating holidays KEY RESPONSIBILITIES Technical SEO Conduct regular technical SEO audits and resolve issues including crawlability, indexing, site speed, Core Web Vitals, schema markup, and mobile optimization Monitor and maintain Google Search Console and resolve crawl errors, manual actions, and indexing issues across all Haven properties Implement technical SEO recommendations directly within the CMS and coordinate with external developers only for back-end or infrastructure-level changes that exceed CMS access Manage XML sitemaps, robots.txt, and canonical tag structures across all division sites Website Development & Management Build, maintain, and update Haven's division websites using WordPress (or applicable CMS) Develop new service pages, location pages, and landing pages in coordination with marketing and division leadership Coordinate and execute website changes related to brand rollouts, acquisitions, and new division integrations Ensure all web properties are properly structured, mobile-optimized, and load efficiently Manage web redirects, URL structures, and site migrations with SEO best practices maintained throughout Serve as the primary point of contact for all website-related requests from across the organization On-Page & Content SEO Optimize existing service pages, location pages, and landing pages for target keywords and search intent Develop and execute a content calendar targeting high-value informational and transactional keywords relevant to Haven's service lines Write and execute the creation of SEO-optimized content including service pages, blog posts, FAQs, and location pages Maintain and enforce brand-consistent SEO standards across all division websites Local SEO Manage and optimize Google Business Profiles for all Haven locations and divisions Build and maintain local citation consistency (NAP) across directories, aggregators, and local data platforms Develop and execute local landing page strategies to capture service area search demand Support reputation management efforts including review generation strategy and response protocols Link Building & Authority Develop and execute a white-hat link building strategy to grow domain authority across Haven properties Identify and pursue local and industry-relevant link opportunities including partnerships, sponsorships, and PR-driven placements Monitor and disavow toxic backlinks as needed Reporting & Analysis Track, analyze, and report on organic performance including keyword rankings, traffic, leads, and conversions using Google Analytics, Search Console, and SEO platform tools Deliver regular performance reports to marketing leadership with clear insights and actionable recommendations Monitor competitor SEO activity and identify opportunities and threats Establish KPIs and benchmarks for SEO performance across all divisions Requirements: QUALIFICATIONS Required Minimum 5 years of hands-on SEO experience, with a proven track record of driving organic growth Deep expertise in technical SEO, on-page optimization, local SEO, web development and link building Proficiency with SEO tools such as SEMrush, Ahrefs, Moz, Screaming Frog, and/or Sitebulb Strong working knowledge of Google Search Console, Google Analytics, and Google Business Profile Experience managing SEO across multi-location or multi-brand websites Working proficiency in HTML and CSS able to make direct edits to page code, templates, and theme files without developer assistance Excellent written communication skills able to write and edit SEO content directly Proficiency with WordPress including page builders such as Elementor, Divi, or similar ability to build and edit pages without relying on a developer Working knowledge of HTML and CSS sufficient to make direct edits to web pages, templates, and theme files Familiarity with website performance tools including Google PageSpeed Insights, GTmetrix, or similar Experience managing multiple websites simultaneously Highly organized with the ability to manage multiple priorities and projects simultaneously Preferred Experience in home services, HVAC, plumbing, electrical, or other field service industries Familiarity with ServiceTitan or similar field service management platforms Experience with WordPress or other common CMS platforms Google Analytics and/or Google Ads certifications Experience with website migration projects including URL mapping, redirect management, and post-migration audits Basic familiarity with JavaScript and its impact on SEO and page rendering Basic familiarity with website security, backup systems, and hosting management Graphic design skills or familiarity with tools like Canva or Adobe Creative Suite for basic asset creation Experience working with or managing paid search campaigns (helpful for cross-channel coordination) WHAT SUCCESS LOOKS LIKE Measurable growth in organic traffic and inbound leads across all Haven divisions within 6-12 months Improved local pack visibility and GBP engagement across all service markets Clean technical health scores across all Haven websites All Haven division websites maintained, updated, and performing at a high technical standard with no unresolved issues New landing pages and location pages built and launched efficiently without reliance on external developers for routine updates A consistent, well-documented SEO program that can scale as Haven grows Haven Services is an Equal Opportunity Employer EOE/AAP/M/F/V/D/SO
Digital Marketing Specialist
Agentis Longevity Nashville, Tennessee
Job Description Job Description ROLE SUMMARY The Digital Marketing Specialist is a hands-on, full-stack digital marketer who executes multi-channel campaigns like paid media, SEO/SEM, email/CRM, social, and website/analytics to drive lead generation, conversion, and patient acquisition across the Agentis Longevity clinic network. Reporting to the Marketing Leader, this role translates strategy and priorities into live campaigns, day-to-day channel management, and performance reporting. You are expected to brief and manage external vendors or agency partners to extend capacity on specialized work. You live and breath digital marketing by digging into the data daily, reporting out on the data, and building the story of what is working and what else you should optimize to improve channels. This is a full-time role based at the Nashville headquarters, in-office five days a week. OUR VALUES Integrity in Practice: We uphold the highest standards by proactively seeking solutions to improve lives. By shifting from a reactive to a preventative healthcare model, we ensure our actions consistently meet our patients' needs. Mission for Excellence: Excellence is at the heart of everything we do, driving us to achieve peak performance. We are committed to continuously advancing health and wellness, always striving for the next level. Passion for Impact: We believe in taking an active role in one's own well-being to drive breakthroughs. By focusing on quality outcomes, we provide hope and lasting health that leads to life-changing impacts for our patients. Accessibility: We make the transformative power of health accessible to patients nationwide, ensuring their needs are met as they take control of their well-being. By providing resources, guidance, affordability, and transparency, we empower patients to live longer and live well as they age. Clinical Quality: We focus on continuous improvement through innovation. We set the benchmark for Industry leading-quality, patient-centered care. Teamwork: By working together, we create comprehensive solutions that address the diverse needs of our patients, driving better outcomes and a stronger impact. REQUIRED EXPERIENCE & QUALIFICATIONS • 5+ years of hands-on digital marketing experience, ideally in a consumer-facing, lead-generation-driven business (healthcare, med spa, aesthetics, wellness, or comparable direct-to-consumer services preferred). • Demonstrated fluency running paid search and paid social directly; Google Ads/SEM and Meta Ads Manager from targeting and budget management through optimization. • Hands-on experience with a CRM / marketing automation platform (e.g., HubSpot or similar) for email, lifecycle, and lead-nurture campaigns. • Working knowledge of SEO fundamentals and web analytics (GA4) to track and improve channel performance. • Proven ability to plan, launch, and optimize multi-channel campaigns independently, from strategy translation through execution and reporting. • Experience briefing and managing outside vendors, freelancers, or agency partners to extend capacity on specialized work. • Bachelor's degree in Marketing, Communications, or related field (or equivalent experience). • Operating drive with a high degree of autonomy in a fast-paced, PE-backed, multi-site environment. CORE RESPONSIBILITIES • Plan, build, and manage paid media campaigns across Google Ads/SEM and Meta/paid social by building targeting ads, creative briefs, budget pacing, and ongoing optimization. • Own day-to-day SEO execution: on-page optimization, technical fixes, and local search performance across the clinic network. • Manage email/CRM marketing and lifecycle campaigns in the marketing automation platform, from segmentation through send and performance analysis. • Maintain organic social channels and content calendars in support of brand and demand-gen goals. • Monitor website and campaign analytics (GA4, attribution tooling) and translate the data into clear performance reporting for the Marketing Leader. • Translate the Marketing Leader's strategy and priorities into executable campaign plans and channel-level tactics. • Brief, coordinate, and manage external vendors, freelancers, or agency partners on specialized or overflow work. • Flag risks or underperformance early, with a recommended solution to implement. COMPENSATION & BENEFITS • Compensation will be competitive and commensurate with experience • Healthcare, Financial, & Longevity Care Benefits • Paid Time Off • Ongoing training, mentorship & growth opportunities CHECK US OUT Powered by JazzHR ZmBh8HcLas
09/20/2026
Full time
Job Description Job Description ROLE SUMMARY The Digital Marketing Specialist is a hands-on, full-stack digital marketer who executes multi-channel campaigns like paid media, SEO/SEM, email/CRM, social, and website/analytics to drive lead generation, conversion, and patient acquisition across the Agentis Longevity clinic network. Reporting to the Marketing Leader, this role translates strategy and priorities into live campaigns, day-to-day channel management, and performance reporting. You are expected to brief and manage external vendors or agency partners to extend capacity on specialized work. You live and breath digital marketing by digging into the data daily, reporting out on the data, and building the story of what is working and what else you should optimize to improve channels. This is a full-time role based at the Nashville headquarters, in-office five days a week. OUR VALUES Integrity in Practice: We uphold the highest standards by proactively seeking solutions to improve lives. By shifting from a reactive to a preventative healthcare model, we ensure our actions consistently meet our patients' needs. Mission for Excellence: Excellence is at the heart of everything we do, driving us to achieve peak performance. We are committed to continuously advancing health and wellness, always striving for the next level. Passion for Impact: We believe in taking an active role in one's own well-being to drive breakthroughs. By focusing on quality outcomes, we provide hope and lasting health that leads to life-changing impacts for our patients. Accessibility: We make the transformative power of health accessible to patients nationwide, ensuring their needs are met as they take control of their well-being. By providing resources, guidance, affordability, and transparency, we empower patients to live longer and live well as they age. Clinical Quality: We focus on continuous improvement through innovation. We set the benchmark for Industry leading-quality, patient-centered care. Teamwork: By working together, we create comprehensive solutions that address the diverse needs of our patients, driving better outcomes and a stronger impact. REQUIRED EXPERIENCE & QUALIFICATIONS • 5+ years of hands-on digital marketing experience, ideally in a consumer-facing, lead-generation-driven business (healthcare, med spa, aesthetics, wellness, or comparable direct-to-consumer services preferred). • Demonstrated fluency running paid search and paid social directly; Google Ads/SEM and Meta Ads Manager from targeting and budget management through optimization. • Hands-on experience with a CRM / marketing automation platform (e.g., HubSpot or similar) for email, lifecycle, and lead-nurture campaigns. • Working knowledge of SEO fundamentals and web analytics (GA4) to track and improve channel performance. • Proven ability to plan, launch, and optimize multi-channel campaigns independently, from strategy translation through execution and reporting. • Experience briefing and managing outside vendors, freelancers, or agency partners to extend capacity on specialized work. • Bachelor's degree in Marketing, Communications, or related field (or equivalent experience). • Operating drive with a high degree of autonomy in a fast-paced, PE-backed, multi-site environment. CORE RESPONSIBILITIES • Plan, build, and manage paid media campaigns across Google Ads/SEM and Meta/paid social by building targeting ads, creative briefs, budget pacing, and ongoing optimization. • Own day-to-day SEO execution: on-page optimization, technical fixes, and local search performance across the clinic network. • Manage email/CRM marketing and lifecycle campaigns in the marketing automation platform, from segmentation through send and performance analysis. • Maintain organic social channels and content calendars in support of brand and demand-gen goals. • Monitor website and campaign analytics (GA4, attribution tooling) and translate the data into clear performance reporting for the Marketing Leader. • Translate the Marketing Leader's strategy and priorities into executable campaign plans and channel-level tactics. • Brief, coordinate, and manage external vendors, freelancers, or agency partners on specialized or overflow work. • Flag risks or underperformance early, with a recommended solution to implement. COMPENSATION & BENEFITS • Compensation will be competitive and commensurate with experience • Healthcare, Financial, & Longevity Care Benefits • Paid Time Off • Ongoing training, mentorship & growth opportunities CHECK US OUT Powered by JazzHR ZmBh8HcLas
Lancaster Farming, Inc. - Digital Marketing Specialist
Steinman Communications, Inc Ephrata, Pennsylvania
Job Description Job Description Description: Lancaster Farming is seeking a results-driven Digital Marketing Specialist to join our growing team and help drive audience growth, engagement, and revenue across our digital channels. In this role, you'll lead and execute digital marketing initiatives that support subscriber acquisition and retention, audience development, advertising sales, lead generation, and overall brand visibility . You'll help bring Lancaster Farming's content, special editions, industry reports, events, and advertising programs to the right audiences through strategic, data-driven marketing campaigns. The ideal candidate is a creative and analytical marketer with hands-on experience in email marketing, CRM management, Meta Business Suite, audience development, content promotion, lead generation, and marketing automation . This person will play an important role in developing campaigns that not only grow our audience but also generate meaningful opportunities for our advertising and sponsorship programs. Why work with us? We know that employees are a business's greatest asset and the primary driver of success. We are committed to attracting and retaining people who are bright, curious, flexible, and energetic, to ensure our progress for the next 225 years. As a team member at Lancaster Farming, you'll enjoy: 4 weeks PTO to start (pro-rated for first year) Paid Holidays Benefits: medical, prescription, dental, vision, short-term disability, basic life insurance 401(k) with Company Match Wellness program Employee Assistance Program Parental leave program Lancaster Farming is the industry-leading Agricultural news outlet in the Mid-Atlantic region committed to providing timely and relevant information to the farming community. With a rich history dating back to 1955, we have consistently delivered high-quality content and valuable resources to our readers. As we continue to evolve in the digital age, we are seeking a dynamic and results-driven Digital Advertising Sales Representative to join our team. Free public parking available in Ephrata. Key Responsibilities Email Marketing & Audience Development Create, manage, and optimize email marketing campaigns to drive subscriber growth, readership engagement, and advertiser visibility. Develop newsletter strategies, promotional campaigns, drip sequences, and automated workflows. Segment subscriber lists for targeted communications and personalized content delivery. Analyze email campaign performance, including open rates, click-through rates, conversions, and engagement metrics. Maintain list hygiene and ensure compliance with CAN-SPAM and email marketing best practices. CRM Management Manage and optimize the organization's CRM platform (Go Highlevel). Build and maintain automated workflows, funnels, forms, landing pages, and lead nurturing campaigns. Monitor sales and marketing pipelines to support subscription sales, event registrations, advertiser leads, and customer retention initiatives. Generate reports and dashboards to measure campaign effectiveness and lead performance. Train internal staff on CRM processes and best practices as needed. CMS Management Publishing paid articles (collaborative content/advertorial) to CMS Manage minor changes to internal websites utilizing Wordpress and GoHighLevel Produce Engaging Content, Polls, and Surveys to assist editorial team in extending lengthier sessions on Social Media Content Management (Meta Business Suite) Manage and execute organic content schedules across Facebook and Instagram. Develop audience growth strategies to increase engagement and brand awareness within the agricultural community. Create campaign brief strategies for paid advertising campaigns through Meta Ads Manager and YouTube Ads. Create creative brief strategies and communicate with graphic design team for implementation Engage with followers and support community-building initiatives. Analytics & Reporting Track and report key email marketing metrics, including subscriber growth, audience engagement, lead generation. Use data-driven insights to improve campaign performance and customer acquisition efforts. Present recommendations for continuous improvement to management. Provide SEO support to the editorial and marketing team utilizing SEM Rush, Google Trends, and/or Google Keyword Planner Requirements: What are we looking for? 5 years of digital marketing experience. Proven experience with: Email marketing platforms and campaign management CRM platforms Meta Business Suite Strong understanding of marketing automation and customer journey development. Experience with audience segmentation and lead nurturing. Proficiency in marketing analytics and reporting. Excellent written and verbal communication skills. Strong organizational and project management abilities. Preferred Qualifications Experience in publishing, media, or trade publications. Familiarity with content management systems such as Wordpress, GoHighLevel, BLOX CMS, etc. Experience with Google Analytics, Google Ad Manager, and SEO fundamentals. Graphic design and light video editing experience using Canva or Adobe Creative Suite. Knowledge of subscription-based and advertising marketing strategies. Experience supporting event marketing and sponsorship promotions. To Apply: Submit your resume and if available, include portfolio of digital campaigns, and examples of email marketing or social media results.
09/20/2026
Full time
Job Description Job Description Description: Lancaster Farming is seeking a results-driven Digital Marketing Specialist to join our growing team and help drive audience growth, engagement, and revenue across our digital channels. In this role, you'll lead and execute digital marketing initiatives that support subscriber acquisition and retention, audience development, advertising sales, lead generation, and overall brand visibility . You'll help bring Lancaster Farming's content, special editions, industry reports, events, and advertising programs to the right audiences through strategic, data-driven marketing campaigns. The ideal candidate is a creative and analytical marketer with hands-on experience in email marketing, CRM management, Meta Business Suite, audience development, content promotion, lead generation, and marketing automation . This person will play an important role in developing campaigns that not only grow our audience but also generate meaningful opportunities for our advertising and sponsorship programs. Why work with us? We know that employees are a business's greatest asset and the primary driver of success. We are committed to attracting and retaining people who are bright, curious, flexible, and energetic, to ensure our progress for the next 225 years. As a team member at Lancaster Farming, you'll enjoy: 4 weeks PTO to start (pro-rated for first year) Paid Holidays Benefits: medical, prescription, dental, vision, short-term disability, basic life insurance 401(k) with Company Match Wellness program Employee Assistance Program Parental leave program Lancaster Farming is the industry-leading Agricultural news outlet in the Mid-Atlantic region committed to providing timely and relevant information to the farming community. With a rich history dating back to 1955, we have consistently delivered high-quality content and valuable resources to our readers. As we continue to evolve in the digital age, we are seeking a dynamic and results-driven Digital Advertising Sales Representative to join our team. Free public parking available in Ephrata. Key Responsibilities Email Marketing & Audience Development Create, manage, and optimize email marketing campaigns to drive subscriber growth, readership engagement, and advertiser visibility. Develop newsletter strategies, promotional campaigns, drip sequences, and automated workflows. Segment subscriber lists for targeted communications and personalized content delivery. Analyze email campaign performance, including open rates, click-through rates, conversions, and engagement metrics. Maintain list hygiene and ensure compliance with CAN-SPAM and email marketing best practices. CRM Management Manage and optimize the organization's CRM platform (Go Highlevel). Build and maintain automated workflows, funnels, forms, landing pages, and lead nurturing campaigns. Monitor sales and marketing pipelines to support subscription sales, event registrations, advertiser leads, and customer retention initiatives. Generate reports and dashboards to measure campaign effectiveness and lead performance. Train internal staff on CRM processes and best practices as needed. CMS Management Publishing paid articles (collaborative content/advertorial) to CMS Manage minor changes to internal websites utilizing Wordpress and GoHighLevel Produce Engaging Content, Polls, and Surveys to assist editorial team in extending lengthier sessions on Social Media Content Management (Meta Business Suite) Manage and execute organic content schedules across Facebook and Instagram. Develop audience growth strategies to increase engagement and brand awareness within the agricultural community. Create campaign brief strategies for paid advertising campaigns through Meta Ads Manager and YouTube Ads. Create creative brief strategies and communicate with graphic design team for implementation Engage with followers and support community-building initiatives. Analytics & Reporting Track and report key email marketing metrics, including subscriber growth, audience engagement, lead generation. Use data-driven insights to improve campaign performance and customer acquisition efforts. Present recommendations for continuous improvement to management. Provide SEO support to the editorial and marketing team utilizing SEM Rush, Google Trends, and/or Google Keyword Planner Requirements: What are we looking for? 5 years of digital marketing experience. Proven experience with: Email marketing platforms and campaign management CRM platforms Meta Business Suite Strong understanding of marketing automation and customer journey development. Experience with audience segmentation and lead nurturing. Proficiency in marketing analytics and reporting. Excellent written and verbal communication skills. Strong organizational and project management abilities. Preferred Qualifications Experience in publishing, media, or trade publications. Familiarity with content management systems such as Wordpress, GoHighLevel, BLOX CMS, etc. Experience with Google Analytics, Google Ad Manager, and SEO fundamentals. Graphic design and light video editing experience using Canva or Adobe Creative Suite. Knowledge of subscription-based and advertising marketing strategies. Experience supporting event marketing and sponsorship promotions. To Apply: Submit your resume and if available, include portfolio of digital campaigns, and examples of email marketing or social media results.
Digital Growth Specialist
Reliable Heating & Air Kennesaw, Georgia
Job Description Job Description Summary Do you want to join one of the nation's fastest-growing home services businesses with multiple locations across the U.S.? We're looking for a curious, digitally savvy marketer who is passionate about finding new ways to drive growth across our multiple US distinct brands. As the Digital Growth Specialist , you'll work across the digital customer journey, from how customers find us to how they engage, convert and stay connected with our brands. You'll work across paid and organic search, websites, email marketing, automation, AI and emerging digital tools, using them together to generate more leads, improve conversion and help more customers. We are looking for a well-rounded digital marketer , not someone focused on one channel all day. Our approach is to build strong, sustainable campaigns and systems that can be monitored and improved without constant manual intervention, then focus on the next meaningful opportunity for growth. This is a hands-on role for someone who likes to dig into the data, find opportunities and figure out how to make them happen. This position is 100% on site at our Kennesaw, GA Headquarters. Key Responsibilities Digital Acquisition & Visibility Manage paid search, SEO, local search and emerging search visibility across multiple brands and markets. Manage campaign structure, budgets, targeting and optimization to maximize qualified demand, market visibility and business return. Monitor search trends, competitors and AI/LLM visibility and act on meaningful opportunities. Website & Conversion Improve websites and landing pages to generate more calls, leads and booked appointments. Identify friction across forms, online scheduling, offers and other conversion points. Work with web and marketing partners to implement and measure improvements. Email, Lifecycle & Automation Build email and digital journeys for lead follow-up, reactivation, maintenance, replacement and cross-sell. Use customer data and segmentation to improve relevance and response. Build scalable lead follow-up and recovery using CRM tools, Zapier, automation and AI-assisted response. Analytics, Budget & Growth Track performance from traffic through leads, bookings and revenue where available. Manage digital budgets and pacing across brands and markets. Evaluate performance based on overall business impact, not isolated platform metrics. Prioritize the initiatives most likely to create meaningful incremental growth. Business & Partner Collaboration Build strong relationships with General Managers and local teams to understand each market and business need. Work across marketing, operations, call center, web and other internal teams to improve the customer journey. Leverage agencies and outside partners when additional expertise or execution support is needed. Build solutions that are scalable, repeatable and do not require unnecessary manual management. Technology & Continuous Improvement Evaluate new digital tools, platforms, automation and AI capabilities that could improve marketing performance or customer experience. Build processes and solutions that are scalable, repeatable and capable of operating effectively without unnecessary manual intervention. Work across marketing, operations, call center, web and external partners to connect systems and remove gaps in the customer journey. Qualifications 3-5 years of hands-on digital or performance marketing experience. Strong paid search experience, with working knowledge of SEO, website conversion and lead generation. Experience with email marketing, lifecycle campaigns, CRM or marketing automation preferred. Familiarity with GA4, Google Tag Manager, Looker Studio and tools such as SEMrush/Ahrefs. Comfortable using tools such as Zapier, AI platforms and emerging digital technology. Strong analytical skills and experience managing budgets and performance across multiple campaigns or markets. Working knowledge of CMS platforms and basic HTML/CSS. Strong communicator who can work with business leaders, internal teams, agencies and vendors. Self-starter who can manage multiple priorities, identify opportunities and turn ideas into execution. Please note that any offer of employment is conditional upon successful completion of a background check, drug screen, and motor vehicle record review (as applicable). Reliable is proud to be an equal opportunity employer, celebrating diversity and creating an inclusive environment for all employees. We do not discriminate in our employment practices based on race, color, religion, sex, sexual orientation, gender identity or expression, age, national origin, disability, genetic information, pregnancy or related condition, marital status, military or veteran status or any other basis protected by federal, state, or local law.
09/20/2026
Full time
Job Description Job Description Summary Do you want to join one of the nation's fastest-growing home services businesses with multiple locations across the U.S.? We're looking for a curious, digitally savvy marketer who is passionate about finding new ways to drive growth across our multiple US distinct brands. As the Digital Growth Specialist , you'll work across the digital customer journey, from how customers find us to how they engage, convert and stay connected with our brands. You'll work across paid and organic search, websites, email marketing, automation, AI and emerging digital tools, using them together to generate more leads, improve conversion and help more customers. We are looking for a well-rounded digital marketer , not someone focused on one channel all day. Our approach is to build strong, sustainable campaigns and systems that can be monitored and improved without constant manual intervention, then focus on the next meaningful opportunity for growth. This is a hands-on role for someone who likes to dig into the data, find opportunities and figure out how to make them happen. This position is 100% on site at our Kennesaw, GA Headquarters. Key Responsibilities Digital Acquisition & Visibility Manage paid search, SEO, local search and emerging search visibility across multiple brands and markets. Manage campaign structure, budgets, targeting and optimization to maximize qualified demand, market visibility and business return. Monitor search trends, competitors and AI/LLM visibility and act on meaningful opportunities. Website & Conversion Improve websites and landing pages to generate more calls, leads and booked appointments. Identify friction across forms, online scheduling, offers and other conversion points. Work with web and marketing partners to implement and measure improvements. Email, Lifecycle & Automation Build email and digital journeys for lead follow-up, reactivation, maintenance, replacement and cross-sell. Use customer data and segmentation to improve relevance and response. Build scalable lead follow-up and recovery using CRM tools, Zapier, automation and AI-assisted response. Analytics, Budget & Growth Track performance from traffic through leads, bookings and revenue where available. Manage digital budgets and pacing across brands and markets. Evaluate performance based on overall business impact, not isolated platform metrics. Prioritize the initiatives most likely to create meaningful incremental growth. Business & Partner Collaboration Build strong relationships with General Managers and local teams to understand each market and business need. Work across marketing, operations, call center, web and other internal teams to improve the customer journey. Leverage agencies and outside partners when additional expertise or execution support is needed. Build solutions that are scalable, repeatable and do not require unnecessary manual management. Technology & Continuous Improvement Evaluate new digital tools, platforms, automation and AI capabilities that could improve marketing performance or customer experience. Build processes and solutions that are scalable, repeatable and capable of operating effectively without unnecessary manual intervention. Work across marketing, operations, call center, web and external partners to connect systems and remove gaps in the customer journey. Qualifications 3-5 years of hands-on digital or performance marketing experience. Strong paid search experience, with working knowledge of SEO, website conversion and lead generation. Experience with email marketing, lifecycle campaigns, CRM or marketing automation preferred. Familiarity with GA4, Google Tag Manager, Looker Studio and tools such as SEMrush/Ahrefs. Comfortable using tools such as Zapier, AI platforms and emerging digital technology. Strong analytical skills and experience managing budgets and performance across multiple campaigns or markets. Working knowledge of CMS platforms and basic HTML/CSS. Strong communicator who can work with business leaders, internal teams, agencies and vendors. Self-starter who can manage multiple priorities, identify opportunities and turn ideas into execution. Please note that any offer of employment is conditional upon successful completion of a background check, drug screen, and motor vehicle record review (as applicable). Reliable is proud to be an equal opportunity employer, celebrating diversity and creating an inclusive environment for all employees. We do not discriminate in our employment practices based on race, color, religion, sex, sexual orientation, gender identity or expression, age, national origin, disability, genetic information, pregnancy or related condition, marital status, military or veteran status or any other basis protected by federal, state, or local law.
Digital Marketing Specialist, Performance & Growth
Zwilling JA Henckels LLC Pleasantville, New York
Job Description Job Description About the Role ZWILLING is seeking a Digital Marketing Specialist, Performance & Growth to support the growth and optimization of its direct-to-consumer businesses across and Reporting to the Digital Marketing Manager, this role partners across performance marketing, ecommerce, reporting, agency management, and campaign execution. Why This Role Is Hybrid The Digital Marketing Specialist partners closely with ecommerce, creative teams, CRM, leadership, agencies, and global headquarters teams. Success in this role depends on strong cross-functional collaboration, effective project coordination, and the ability to bring stakeholders together around priorities, paid campaign execution, and performance insights. A hybrid schedule with three days per week in the office supports stronger working relationships and more effective collaboration across the business. Responsibilities: Performance Marketing & Agency Management Serve as the day-to-day operational partner to paid media agencies across Paid Search, Paid Social, Affiliate Marketing, and emerging digital channels. Coordinate campaign launches, product priorities, creative refreshes, and asset readiness across brands. Help to refine paid creative to increase brand perception and performance. Support optimization initiatives through testing plans, performance reviews, and documentation of key learnings. Develop understanding of attribution, customer acquisition, and channel performance drivers. Help strengthen agency effectiveness through communication, process improvement, and accountability. Reporting, Analytics & Measurement Own recurring performance reporting across Zwilling, Staub, and Henckels. Monitor KPIs including revenue, ROAS, MER, CPA, CAC, conversion rate, and acquisition performance. Translate data into actionable insights and recommendations. Support weekly/monthly/quarterly business reviews, campaign wrap-ups, leadership reporting, and attribution analysis. Ecommerce, Creative & Growth Initiatives Partner with Ecommerce teams on campaign effectiveness, landing pages, merchandising strategies, and conversion opportunities. Coordinate assets, creative briefs, and deliverables across agencies, HQ teams, and internal stakeholders. Partner with content creators and brand teams to ensure assets are delivered on time and aligned with channel requirements. Manage workflows, timelines, approvals, and campaign organization using Jira. Support product launches, seasonal campaigns, and growth initiatives across all three brands. Product Feed & Technical Marketing Support Support management and optimization of product feeds across marketing platforms. Coordinate feed updates, data quality reviews, and issue resolution. Assist with tracking, tagging, links, and marketing technology implementations. Compensation Range: $80,000.00 - $90,000.00 per year contingent upon experience. Qualifications 2-5 years of digital marketing, ecommerce, performance marketing, analytics, or agency experience. Strong analytical skills and advanced Excel or Google Sheets proficiency. Excellent communication, organization, and project management skills. Experience with paid media, ecommerce, or affiliate marketing Experience with premium consumer or lifestyle brands preferred.
09/20/2026
Full time
Job Description Job Description About the Role ZWILLING is seeking a Digital Marketing Specialist, Performance & Growth to support the growth and optimization of its direct-to-consumer businesses across and Reporting to the Digital Marketing Manager, this role partners across performance marketing, ecommerce, reporting, agency management, and campaign execution. Why This Role Is Hybrid The Digital Marketing Specialist partners closely with ecommerce, creative teams, CRM, leadership, agencies, and global headquarters teams. Success in this role depends on strong cross-functional collaboration, effective project coordination, and the ability to bring stakeholders together around priorities, paid campaign execution, and performance insights. A hybrid schedule with three days per week in the office supports stronger working relationships and more effective collaboration across the business. Responsibilities: Performance Marketing & Agency Management Serve as the day-to-day operational partner to paid media agencies across Paid Search, Paid Social, Affiliate Marketing, and emerging digital channels. Coordinate campaign launches, product priorities, creative refreshes, and asset readiness across brands. Help to refine paid creative to increase brand perception and performance. Support optimization initiatives through testing plans, performance reviews, and documentation of key learnings. Develop understanding of attribution, customer acquisition, and channel performance drivers. Help strengthen agency effectiveness through communication, process improvement, and accountability. Reporting, Analytics & Measurement Own recurring performance reporting across Zwilling, Staub, and Henckels. Monitor KPIs including revenue, ROAS, MER, CPA, CAC, conversion rate, and acquisition performance. Translate data into actionable insights and recommendations. Support weekly/monthly/quarterly business reviews, campaign wrap-ups, leadership reporting, and attribution analysis. Ecommerce, Creative & Growth Initiatives Partner with Ecommerce teams on campaign effectiveness, landing pages, merchandising strategies, and conversion opportunities. Coordinate assets, creative briefs, and deliverables across agencies, HQ teams, and internal stakeholders. Partner with content creators and brand teams to ensure assets are delivered on time and aligned with channel requirements. Manage workflows, timelines, approvals, and campaign organization using Jira. Support product launches, seasonal campaigns, and growth initiatives across all three brands. Product Feed & Technical Marketing Support Support management and optimization of product feeds across marketing platforms. Coordinate feed updates, data quality reviews, and issue resolution. Assist with tracking, tagging, links, and marketing technology implementations. Compensation Range: $80,000.00 - $90,000.00 per year contingent upon experience. Qualifications 2-5 years of digital marketing, ecommerce, performance marketing, analytics, or agency experience. Strong analytical skills and advanced Excel or Google Sheets proficiency. Excellent communication, organization, and project management skills. Experience with paid media, ecommerce, or affiliate marketing Experience with premium consumer or lifestyle brands preferred.

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