Senior UX & CRO Strategist - Full-Time - Remote
We are a mid-sized marketing company established in 2008 and headquartered in Chicago. We provide search marketing services, namely SEO, GEO, PPC, web design and development. And we do it well!
We have an amazing team with very low turnover because we all love it here. There are many reasons why we love working here, but most importantly:
- We love the people we work with
- We are always growing professionally, individually, and as a team
- Our management team is great (respectful, fair, and flexible when needed)
- Our work is interesting, dynamic, and not mired in managerial bureaucracy
- Our compensation is strong
- Lastly, because our team is not huge, each of us creates a real impact on our clients and everyone on the team.
The position is open for candidates across LATIN AMERICA.
About the Role
Our websites are primary revenue engines for lead generation. This role exists to centralize ownership of conversion rate optimization and create a structured, repeatable approach to improving how visitors convert into qualified prospects.
Today, CRO efforts are spread across marketing, design, and development. We want to bring that function under one owner who can establish strategy, prioritize experimentation, and drive measurable business results across the Comrade Digital Marketing and Grow Law brands.
What You'll Own
- Conversion optimization across Comrade Digital Marketing and Grow Law websites
- CRO and UX audits across key landing pages and funnel stages
- A structured experimentation and A/B testing roadmap
- Funnel and user journey optimization
- Lead quality and conversion efficiency improvements
- Cross-functional implementation of UX recommendations with marketing, design, and development teams
Key Responsibilities
- Own and improve website conversion performance across internal digital properties
- Develop and execute a structured CRO and experimentation roadmap
- Launch, monitor, and analyze A/B tests and implement winning variations
- Map and optimize user journeys and conversion funnels end to end
- Audit and improve analytics infrastructure, including GA4, GTM, heatmaps, and event tracking
- Identify user friction points and behavioral bottlenecks through data analysis
- Partner with developers, designers, content, SEO, and marketing teams to implement UX improvements
- Produce CRO reports and strategic insights tied to measurable business impact
What Success Looks Like
- In the first 6 to 12 months, success will be measured by clear performance outcomes, including:
- Increased visitor to lead conversion rates
- Increased demo or booking requests
- Increased qualified lead generation
- Optimized landing pages across Comrade Digital Marketing
- Strong funnel structure and conversion paths across the website
- Actionable CRO recommendations for Grow Law, including major UX improvements or guidance on a new website structure if needed
What Were Looking For
Must-Haves
- 5+ years of experience in CRO, UX optimization, or growth experimentation
- Proven success improving website conversion rates with measurable results
- Case studies or examples showing clear conversion improvements
- Experience with B2B or professional services websites
- Strong experience with GA4, funnel analytics, and experimentation frameworks
- Hands on experience running A/B tests and interpreting results
- Experience with heat mapping tools such as Microsoft Clarity, Hotjar, or similar
Nice to Have
- Experience optimizing lead generation funnels
- Experience working with digital marketing agencies or marketing companies
- Strong familiarity with Google Tag Manager and event tracking
- Experience collaborating closely with UX/UI designers
- Experience working with U.S.-based markets or clients
Ideal Candidate Profile
- You will thrive in this role if you bring:
- A strong analytical and data driven mindset
- Strategic thinking with hands on execution ability
- A strong sense of ownership
- Curiosity and a test and learn mentality
- The ability to connect user behavior, funnel performance, and revenue impact
This role is not a fit for candidates who come purely from visual design without CRO ownership, or who cannot demonstrate measurable optimization outcomes.
Team and Collaboration
You will work within the Internal Marketing team and collaborate closely with:
- Marketing leadership
- Internal marketing project managers
- Developers and designers
- Content and SEO teams
Our culture is entrepreneurial, performance driven, and data focused. We value ownership, experimentation, and measurable business outcomes.
Tools and Tech Stack
- You may work with tools such as:
- GA4
- Microsoft Clarity and other heatmapping tools