Technical and analytical Skills Rating >= 8/10
- MUST HAVE
- AT least 6+ years of proven SEO experience
- Excellent knowledge and understanding of SEO landscape, trends and best practices.
- Experience with web analytics tools (Adobe Analytics, and Adobe Launch)and data visualization software
- In-depth understanding of HTML, CSS, JavaScript and web concepts.
- Ability to conduct strategic keyword research and content planning.
- Experience analyzing large amounts of data to develop actionable recommendations
- Experience with enterprise SEO and rank tracking tool Conductor
- Familiarity with A/B testing tools
- Must have strong analytical and problem-solving skills specifically when presented with a question from clients about their digital campaign.
- Must have strong verbal and written communication skills via email, phone and in person.
- Ability to work independently and as well as part of a team.
- Collaborate with teammates and clients to develop measurable strategies for site optimization that aligns with business objectives
- Contribute data-driven technical and content recommendations to reach rankings goals
- Support various SEO audits (technical, content, authority, local, competitor) to identify gaps and set priorities
- Assess client websites and develop prioritized architectural, technical, and content recommendations and SEO roadmaps
- Perform keyword research, title tag and meta description development and provide on-page optimization recommendations on an ongoing basis
- Conduct competitive benchmarking, analysis, and monitoring
- Monitor clients organic search performance, and produce ongoing performance reports measured against ranking, traffic and conversion goals
- Create and maintain analytics dashboards, reports and reporting tools, and highlight key areas of opportunity in accordance to client goals and objectives
- Review project requirements for each release and work closely with development team to implement changes
- Stay abreast of industry trends to inform SEO strategy and communicate these trends to clients and our team, focusing on how changes can help improve results
- Research, document and maintain SEO best practices and develop processes to utilize them throughout the organization