- Overall 12+ years of development experience in Data Analytics, Adobe DTM and Adobe Launch.
- MUST HAVE
- Worked with key stakeholders to understand business objectives in order to develop the appropriate measurement plan and tagging strategy for Adobe Analytics
Candidate must be very strong and have a hands-on TECHNICAL experience in each of following areas:
o Excellent knowledge and solid hands-on experience in Adobe Analytics, Adobe DTM (6+ years of progressive analytics development experience)
- Currently/actively managing Adobe Launch or working on migration from Adobe DTM to Adobe Launch in the last 6+ months
- Experience in creating and maintaining technical specification documents for websites, mobile apps and campaign launches with Adobe Analytics
- Hands-on working experience with data layers and tag management tools,Adobe DTM and Adobe Launch
- Experience with DTM/Launch including implementation of data elements and rules.
- Experience developing web measurement plans and leading Adobe Analytics tagging implementations
- Have experience with data layer development in JavaScript
- Have experience with CSS, JSON
- Must have hands-on experience Analytics Testing and Quality Assurance
- Performed data quality audits, QA tags, identified data collection issues, suggested improvements and implemented fixes, and automated testing
- Proficient in using web debugging tools for testing of tagging implementations
- Must have practical problem-solving skills, ability to identify and interpret patterns, trends and anomalies in data
- Must have ability to succeed in a fast-paced, enterprise environment
- Attention to detail
- Technical Certification (is a PLUS)
o Certification in Adobe DTM
o Certification in Adobe Launch (Preferred)
Soft Skills
o Strong relationship-builder, outstanding verbal and written communication skills
o Exceptional organizational and multitasking skill
o Must have excellent presentation skill
o Must be a collaborative and team player
o Must have good professional ethics
o Manage offshore team as well as project deliverables