Think about the last time you found exactly what you were looking for on a website. The journey was fast, easy and simple! Everything felt relevant, all the choices seemed spot on, and then boom… there it was. You Foundlt!, bought it, and you were off to the races.
Unfortunately plenty of shopping journeys just ain’t so simple. Customers are overwhelmed with choice, drowned with irrelevance, and have to sort, search and page their way through endless reams of products. And who needs a list of 150 ways to filter through 400 products anyway?
This is our mission. We’re trying to create more Foundlt! moments for retailers and their customers to share in. We believe shopping should be fun, intuitive, effortless and productive for shoppers. Likewise it should be easy for retailers to make that possible. So we’re building software tools and platforms to break the mould around how to deliver a relevant shopping experience, and we’re doing it all by using data from customers to lead the way.
After all, who else are we laying out all those links and products for?