SHR Talent

Job Description Senior Manager, Digital Experience SHR Talent is partnering with an established, growing organization in Nashville to identify a Senior Manager, Digital Experience . This individual will play a key role in enhancing the organization's digital capabilities, optimizing customer engagement, and driving technology-enabled business growth. The ideal candidate will combine strategic thinking, technical expertise, and strong analytical skills to improve digital platforms, streamline customer experiences, and develop scalable solutions that support business objectives. This is a highly collaborative opportunity for someone who enjoys working across departments, leveraging data and emerging technologies, and translating digital strategies into measurable results. Job Description Key Responsibilities Lead the development and optimization of digital platforms and customer experiences across multiple channels. Evaluate customer journeys and identify opportunities to improve engagement, usability, and conversion. Oversee digital technology platforms, including CRM, automation, analytics, and customer data solutions. Develop strategies for customer segmentation, personalization, and digital engagement. Drive initiatives focused on lead generation, customer acquisition, and conversion optimization. Leverage data, analytics, and AI-enabled technologies to improve digital performance and operational efficiency. Partner with internal teams and external vendors to implement digital solutions and process improvements. Establish performance metrics, reporting dashboards, and governance standards. Develop and execute digital roadmaps aligned with organizational goals. Identify emerging technologies and opportunities to enhance the customer experience. Qualifications & Experience Bachelor's degree in Business, Marketing, Technology, Analytics, or a related field. 10+ years of experience in digital strategy, customer experience, digital operations, or related disciplines. Experience managing CRM, automation, analytics, and digital engagement platforms. Strong understanding of customer journey optimization, digital conversion, and user experience principles. Experience developing data-driven customer engagement and lead generation strategies. Familiarity with Salesforce, Google Analytics, Power BI, Tableau, or similar technologies. Experience leveraging AI, automation, and personalization tools. Strong project management, analytical, and cross-functional leadership skills. Demonstrated success implementing digital initiatives that improve business performance.