Wald Manufacturing Inc

Job Description Job Description We are looking for someone to Work Onsite, Maysville KY Marketing Specialist / Digital Marketing & Website Coordinator We are looking for a creative, motivated, and experienced marketing professional to help grow and support our marketing department. This position is ideal for someone with a broad marketing skill set who enjoys working on a variety of projects. We are interested in candidates who have experience in some or all of the areas below. You do not need to be an expert in every category. Areas of Responsibility Digital Marketing Develop and manage digital marketing campaigns Help generate leads, website traffic, and sales Track marketing performance and identify opportunities for improvement Facebook & Meta Marketing Facebook advertising and boosted campaigns Facebook Marketplace Facebook Groups Meta Ads Manager Audience targeting and retargeting Lead-generation campaigns Facebook and Instagram content Social Media Marketing Facebook Instagram YouTube TikTok LinkedIn Create and schedule posts Develop social media campaigns Increase followers, engagement, and brand awareness Website Development & Management WordPress website building and maintenance WooCommerce Landing pages Product pages Website updates and improvements Website speed and user-experience improvements Conversion optimization SEO - Search Engine Optimization On-page SEO Local SEO Keyword research Google search rankings Product and category page optimization Content optimization Link-building strategies Technical SEO Google Search Console Google Marketing Google Ads / PPC Google Shopping Google Business Profile Google Analytics Google Search Console Conversion tracking Remarketing campaigns Content Creation Product photography Short-form video Marketing videos Website content Blog posts Product descriptions Email campaigns Promotional materials Basic graphic design E-Commerce Marketing Online product listings WooCommerce Marketplace listings Product feeds Promotions and sales campaigns Improving online conversion rates Email and SMS marketing Lead Generation & CRM Develop strategies for generating new customer leads Create landing pages and lead funnels Email marketing Marketing automation CRM integration Lead tracking and follow-up systems AI & Marketing Automation Use AI tools to improve marketing efficiency AI-assisted content creation Marketing automation Automated lead follow-up Workflow automation Research and implement new marketing technologies Skills We Are Looking For Experience in some or all of the following is preferred: Digital Marketing • Facebook Ads • Meta Ads • Social Media Marketing • WordPress • WooCommerce • SEO • Local SEO • Google Ads • PPC • Google Analytics • Google Search Console • Google Business Profile • Content Marketing • E-Commerce • Email Marketing • Lead Generation • CRM • Marketing Automation • Graphic Design • Photography • Video Marketing • YouTube • TikTok • Instagram • Facebook Marketplace • AI Marketing Tools Who We Are Looking For We are looking for someone who: Is creative and willing to bring new ideas to the table Can work independently and take ownership of projects Understands how marketing connects to leads, sales, and revenue Is comfortable working on multiple brands, products, or businesses Can identify opportunities instead of simply waiting for assignments Is organized and able to manage multiple projects Enjoys learning new software, technology, and AI tools Can help us build better marketing processes and systems Is willing to work with our existing team and help expand our marketing capabilities Most Important You do not need experience in every area listed above. We are looking for someone with a strong marketing background who can bring value in several of these areas and is willing to continue learning and expanding their skills. If you have experience in digital marketing, website development, SEO, social media, e-commerce, paid advertising, content creation, or marketing automation, we would like to hear from you.