Rogers Sporting Goods

Job Description Job Description About the Role Rogers Sporting Goods is seeking a Digital Marketing Campaign Coordinator to lead and coordinate multi-channel marketing campaigns across digital platforms. This role is responsible for ensuring all campaigns are aligned across paid media, email, SMS, and on-site creative to drive performance and deliver a consistent brand experience. You will work cross-functionally with our internal team and graphic designers to execute campaigns from concept through launch. This is an on-site role and is not eligible for remote or hybrid. Our business office is located in the North Kansas City MO area near the airport and Tiffany Springs. Key Responsibilities Plan, manage, and execute integrated marketing campaigns across: Google Ads (Search, Shopping, YouTube) Meta Ads (Facebook & Instagram) TikTok Ads Email marketing (Klaviyo) SMS marketing (Attentive) Coordinate campaign messaging and timing across all channels Ensure website banners and on-site creative align with active campaigns Work closely with graphic designers to deliver assets on time and on brand Develop and manage campaign calendars and timelines Monitor performance and optimize campaigns for ROAS, conversion, and engagement Collaborate with e-commerce and merchandising teams on promotions and product focus Maintain consistency in brand voice, visuals, and offer structure Qualifications 3+ years experience in digital marketing or campaign management Hands-on experience with: Google Ads Meta Business Suite TikTok Ads Klaviyo (email flows & campaigns) Attentive (SMS marketing) Strong understanding of e-commerce marketing funnels Experience coordinating with design/creative teams Highly organized with the ability to manage multiple campaigns simultaneously Data-driven mindset with ability to interpret performance metrics Strong communication and project management skills Preferred Experience Experience in outdoor, hunting, or sporting goods industry Familiarity with Shopify, BigCommerce, or similar platforms Basic understanding of creative direction and ad design best practices What You'll Do Well Keep campaigns organized, aligned, and on schedule Ensure all channels are working together-not independently Bridge the gap between marketing strategy and creative execution