Dunham & Jones, Attorneys at Law PC

About the Firm Dunham & Jones is the largest Texas criminal defense firm representing clients across the state for over 35 years. We are hiring a Digital Manager of Organic Search & AI Optimization to assist the firm with its organic visibility across traditional search, local search, and generative AI platforms. This is an in-person position based in our Austin office. What you'll do Organic Search & Local Visibility • Own SEO strategy and execution across the firm's website and all city, county, and practice-area landing pages. • Build and defend rankings for high-intent local searches. • Manage and optimize Google Business Profiles across every firm location, including reviews, categories, service areas, photos, Q&A, and posting cadence. • Maintain citation accuracy and profile quality across legal directories and review platforms (Google, Avvo, Justia, FindLaw, Martindale-Hubbell, Yelp, and similar). • Oversee technical SEO health: site architecture, internal linking, page speed and Core Web Vitals, schema markup (LegalService, Attorney, FAQ, Review), crawlability, and indexation. AI Search & Generative Discovery • Measure and improve the firm's visibility inside AI-driven discovery channels - Google AI Overviews, ChatGPT, Perplexity, Gemini, and emerging assistants. • Structure content, entity data, and citations so the firm is retrievable and quotable by large language models. • Monitor AI-generated answers and correct inaccurate or reputationally damaging representations at the source. • Analyze social and community signals (Reddit, YouTube, TikTok, forums), feed AI answers and search results. • Evaluate, implement, and administer AI tools that support content production, keyword research, competitive monitoring, and intake workflows. Analytics & Reporting • Oversee SEO measurement end to end: build, QA, and maintain dashboards connecting rankings, impressions, visibility, traffic, calls, and signed cases. • Deliver a monthly performance report to firm leadership that translates data into plain-English recommendations and clear priorities - not a wall of metrics. • Identify performance shifts (algorithm updates, competitor moves, technical regressions) quickly, diagnose root cause, and recommend action. • Run competitive analysis against other Texas criminal defense firms: share of voice, SERP features, content gaps, backlink profiles, and AI citation share. • Design and measure experiments - page templates, title structures, schema approaches, content formats - and scale what works. • Maintain a prioritization framework that ties proposed SEO work to expected case value, so the backlog reflects business impact rather than effort. What We're Looking For R equired • 4+ years in SEO, organic growth, or digital marketing analytics, with demonstrated ownership of a site's organic performance. • Knowledge of ranking signals, search algorithms, technical SEO, and local search. • Hands-on experience with Google Search Console, Google Analytics (GA4), Google Business Profile, and at least one enterprise SEO platform (Ahrefs, Semrush, Moz, Screaming Frog, or similar). • Practical experience applying AI tools to marketing work. • Experience with CMS platforms and basic front-end concepts (HTML, structured data, page speed fundamentals). • Self-starter mindset. Preferred • Experience marketing for a lead-generation-driven professional service business. • Familiarity with legal intake and CRM systems, call tracking platforms, and lead attribution. • Multi-location or multi-market local SEO experience. • Working knowledge of SQL, Python, Looker Studio, or Power BI for data extraction and reporting. • Video and social content experience, particularly YouTube and short-form platforms. What We Offer • Competitive salary. • Medical, dental, and vision coverage. • Paid vacation, holidays, and sick leave. • 401(k) with employer match. • Life insurance and disability coverage. • Continuing education and professional development support. • Direct access to firm leadership and real ownership of a function that visibly moves the business. The pay range for this role is: 150,000 - 200,000 USD per year(Austin Office) PI18a40e4e6-