Second Avenue Realty
Tampa, Florida
Second Avenue is the premier platform for enabling institutions to deploy meaningful capital into single-deeded residential assets (SFR) while retaining control and valuable lines of sight into their investments over time. Second Avenue's proprietary technology and exclusive relationships have allowed it to bring scale to scattered single-family investment homes, a strategy that was previously untenable as an institutional asset class. The Company provides all aspects of sourcing, acquisition, and property management services for its clients. We offer a positive culture and professional work environment. Please visit our website for additional background on our business platform - Job Summary The Digital Marketing Specialist will be directly responsible for the management of content syndication for lead generation, including development, management, and optimization of integrated paid digital marketing campaigns. Oversees all outbound demand generation, including third party syndication, programmatic display, paid search, and other channels to produce maximum benefit and lead conversion performance. Generates periodic reporting to provide high impact visibility into marketing campaign performance and analytics. Enhance listing visibility, continuously refine strategy, and optimize organizational KPIs. This role requires strong writing skills, attention to detail, and the ability to work efficiently in a fast-paced environment. The Digital Marketing Specialist will support company initiatives by collaborating with market-based sales team and central operations. Duties and Responsibilities Partners with cross-functional teams and external agencies to develop, manage, and optimize integrated paid digital marketing campaigns for all outbound demand generation, including third party syndication, programmatic display, paid search, and other channels to produce maximum benefit and ROI. Participates in the collection of feedback from the leasing teams on an ongoing basis to optimize campaigns and identify new opportunities to drive greater quantity and quality of leads across the portfolio. Identifies and communicates opportunities for strategic improvement. Manages requests to support marketing content syndication. Assists in the monthly marketing advertising campaign planning and forecasting process, ensuring that programs are executed, and funds are allocated to maximize program ROI and meet occupancy/leasing goals. Produces weekly reports and monthly tracking reports to provide visibility into marketing campaign performance and analyzes competitive and industry data to understand trends and continuously refine strategy to guide decision-making. Identifies syndication issues, collaborates with third-party vendors to resolve them, and provides oversight until resolution. Audit online internet listings of homes, including descriptions and data across third-party platforms, to ensure accuracy and consistency. Monitor and analyze the performance of listings to provide strategic recommendations that drive higher lead traffic and improve overall campaign performance. Utilize HubSpot CRM systems to plan and launch targeted email and SMS campaigns to drive engagement and conversions. Manage and publish content across social media platforms; monitor engagement, respond to notifications, and maintain consistent presence in relevant Facebook groups to foster community engagement. Support HR initiatives by assisting with internal corporate communications and managing social media engagement. Monitor and respond to online reviews across multiple platforms, escalating trends when necessary, and executing review generation campaigns to increase review volume and strengthen the company's online reputation. Comply with all company standards, fair housing rules and regulations, and applicable local, state, and federal laws. Perform other duties as assigned. Qualifications Strong understanding of digital marketing channels including paid search, internet listing services, SEO, Google analytics, email campaigns, social media, video, programmatic display advertising Strong writing and editing skills. Working knowledge of marketing and sales principles Excellent analytical and project management skills. Strong quantitative and problem-solving skills. Understanding of basic real estate and/or property management processes Ability to use a computer proficiently, including Microsoft Outlook, Word, and Excel Comprehension of Federal Fair Housing laws and any applicable local housing provisions Education and Experience Minimum high school graduate required; bachelor's degree in marketing, communications, or a related field is preferred. Lead generation experience Demonstrable experience in designing and implementing successful digital marketing campaigns. Ability to demonstrate writing and editing abilities. Successful track record with respect to prioritizing multiple initiatives - including rapid execution and sense of urgency regarding completion of key tasks within set timeframes Experience using Microsoft Outlook, Excel, Word, and property operating software. Experience in real estate, property management or related field is a plus. Job Competencies Exceptional attention to detail and ability to proofread accurately Flexibility and adaptability in relation to changing business needs and processes Demonstrated ability to exercise independent judgment and maintain confidentiality Ability to think both creatively and strategically Efficient time management in a fast-paced environment, including the ability to effectively manage workload and meet deadlines Benefits Medical, Dental and Vision Insurance, Employer Paid Short-Term/Long-Term Disability and Life AD&D Insurance, 401k, PTO and Paid Holidays. NOTE: This job description is not intended to be an exhaustive list of all duties, responsibilities or qualifications associated with the job. Other duties may be assigned. Second Avenue is an equal opportunity employer and values diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. PI0ff94bc1f89b-9431
Second Avenue is the premier platform for enabling institutions to deploy meaningful capital into single-deeded residential assets (SFR) while retaining control and valuable lines of sight into their investments over time. Second Avenue's proprietary technology and exclusive relationships have allowed it to bring scale to scattered single-family investment homes, a strategy that was previously untenable as an institutional asset class. The Company provides all aspects of sourcing, acquisition, and property management services for its clients. We offer a positive culture and professional work environment. Please visit our website for additional background on our business platform - Job Summary The Digital Marketing Specialist will be directly responsible for the management of content syndication for lead generation, including development, management, and optimization of integrated paid digital marketing campaigns. Oversees all outbound demand generation, including third party syndication, programmatic display, paid search, and other channels to produce maximum benefit and lead conversion performance. Generates periodic reporting to provide high impact visibility into marketing campaign performance and analytics. Enhance listing visibility, continuously refine strategy, and optimize organizational KPIs. This role requires strong writing skills, attention to detail, and the ability to work efficiently in a fast-paced environment. The Digital Marketing Specialist will support company initiatives by collaborating with market-based sales team and central operations. Duties and Responsibilities Partners with cross-functional teams and external agencies to develop, manage, and optimize integrated paid digital marketing campaigns for all outbound demand generation, including third party syndication, programmatic display, paid search, and other channels to produce maximum benefit and ROI. Participates in the collection of feedback from the leasing teams on an ongoing basis to optimize campaigns and identify new opportunities to drive greater quantity and quality of leads across the portfolio. Identifies and communicates opportunities for strategic improvement. Manages requests to support marketing content syndication. Assists in the monthly marketing advertising campaign planning and forecasting process, ensuring that programs are executed, and funds are allocated to maximize program ROI and meet occupancy/leasing goals. Produces weekly reports and monthly tracking reports to provide visibility into marketing campaign performance and analyzes competitive and industry data to understand trends and continuously refine strategy to guide decision-making. Identifies syndication issues, collaborates with third-party vendors to resolve them, and provides oversight until resolution. Audit online internet listings of homes, including descriptions and data across third-party platforms, to ensure accuracy and consistency. Monitor and analyze the performance of listings to provide strategic recommendations that drive higher lead traffic and improve overall campaign performance. Utilize HubSpot CRM systems to plan and launch targeted email and SMS campaigns to drive engagement and conversions. Manage and publish content across social media platforms; monitor engagement, respond to notifications, and maintain consistent presence in relevant Facebook groups to foster community engagement. Support HR initiatives by assisting with internal corporate communications and managing social media engagement. Monitor and respond to online reviews across multiple platforms, escalating trends when necessary, and executing review generation campaigns to increase review volume and strengthen the company's online reputation. Comply with all company standards, fair housing rules and regulations, and applicable local, state, and federal laws. Perform other duties as assigned. Qualifications Strong understanding of digital marketing channels including paid search, internet listing services, SEO, Google analytics, email campaigns, social media, video, programmatic display advertising Strong writing and editing skills. Working knowledge of marketing and sales principles Excellent analytical and project management skills. Strong quantitative and problem-solving skills. Understanding of basic real estate and/or property management processes Ability to use a computer proficiently, including Microsoft Outlook, Word, and Excel Comprehension of Federal Fair Housing laws and any applicable local housing provisions Education and Experience Minimum high school graduate required; bachelor's degree in marketing, communications, or a related field is preferred. Lead generation experience Demonstrable experience in designing and implementing successful digital marketing campaigns. Ability to demonstrate writing and editing abilities. Successful track record with respect to prioritizing multiple initiatives - including rapid execution and sense of urgency regarding completion of key tasks within set timeframes Experience using Microsoft Outlook, Excel, Word, and property operating software. Experience in real estate, property management or related field is a plus. Job Competencies Exceptional attention to detail and ability to proofread accurately Flexibility and adaptability in relation to changing business needs and processes Demonstrated ability to exercise independent judgment and maintain confidentiality Ability to think both creatively and strategically Efficient time management in a fast-paced environment, including the ability to effectively manage workload and meet deadlines Benefits Medical, Dental and Vision Insurance, Employer Paid Short-Term/Long-Term Disability and Life AD&D Insurance, 401k, PTO and Paid Holidays. NOTE: This job description is not intended to be an exhaustive list of all duties, responsibilities or qualifications associated with the job. Other duties may be assigned. Second Avenue is an equal opportunity employer and values diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. PI0ff94bc1f89b-9431
Second Avenue Realty
Tampa, Florida
Second Avenue is recruiting a talented individual with relevant experience in institutional SFR - including extensive experience in CapEx Rehabs and Turns for its National Rehab division. Second Avenue is the premier platform for enabling institutions to deploy meaningful capital into single-deeded residential assets (SFR) while retaining control and valuable lines of sight into their investments over time. Second Avenue's proprietary technology and exclusive relationships have allowed it to bring scale to scattered single-family investment homes, a strategy that was previously untenable as an institutional asset class. The Company provides all aspects of sourcing, acquisition, and property management services for its clients. We offer a positive culture and professional work environment. Please visit our website for additional background on our business platform - Experience working in a medium to large, fast past Single-Family Construction/Remodeling Environment is a Must - As well as Knowledge of R&M, Turns, Rehabs, Construction Terminology and strong computer skills. Institutional level experience is a plus. Duties and Responsibilities Create Rehab and Turn Scopes based on underwriting budgets and recommendations from in-house acquisition and management teams Build and maintain relationships with third-party national service providers to ensure efficient, cost effective and timely coordination and operations.Review and approve SOW proposals prepared by third party service provider.Accountability relating to definition of work scopes and job costing approval processes.Maintain real time knowledge of all applicable health and safety rules and regulations, as well as applicable local, state, and federal laws and building codes.Oversight of Rehab/Turn operations.Maintain divisional reporting requirements to clients and other Second Avenue divisions.Update internal reports/files on daily basis to assure continuity and efficiency. Skills/Specialized Knowledge 5 plus years of residential construction and renovation exposure.Self-motivated and able to take independent initiative to meet deadlines and solve problems.Advanced ability to use a computer proficiently, including Microsoft Outlook, Word, Excel, SharePoint and various internal software platforms.Ability to prepare and review accurate budgets/scopes relating to initial property intake renovations.Excellent customer service and interpersonal skills.Professional verbal and written communication skills.Strong time-management skills.Highly organized and ability to multi-task.Ability to make quick and effective decisions.Ability to identify, analyze, and resolve issues.Ability to be flexible and quickly adapt to changing business needs and processes.Ability to set, manage and meet goals and deadlines.Ability to exercise independent judgment and maintain confidentiality.Ability to engage in a collaborative environment. Other Requirements Ability to be reachable via phone and/or email at all times (including weekends), except during approved time off.Periodic travel to organizational meetings.Ability to tolerate stressful situations.Ability to work under minimal supervision. Physical Requirements Standing, walking, and/or sitting for extended periods of time. Ideal Candidate Characteristics and Background Minimum high school diploma (or equivalency) required. Associates Degree or higher degree preferred. Outstanding ability to understand and translate site photos and reports into actionable Rehab/Turn needs to meet established specifications and standards.Understanding of common-sense construction approaches and practices.Ability to exhibit a proven track record with respect to goal achievement, adherence to planned timeframes and urgency of execution of all related tasks and initiatives.Proven ability to interact effectively with a wide range of highly experienced peers and principals.Experience and knowledge with respect to accounting and management software platforms and related platforms a desirable plus.Successful track record with respect to prioritizing multiple initiatives - including rapid execution and sense of urgency regarding completion of key tasks within set timeframes.Strong work ethic, value system, high level of adaptability and team orientation.Ability to adapt in a changing environment. Position Type Full-time, Salaried - Exempt Benefits Paid Holidays, Paid Time Off, Medical, Vision and Dental Insurance, 401K, Short and Long-Term Disability NOTE: This job description is not intended to be an exhaustive list of all duties, responsibilities or qualifications associated with the job. Other duties may be assigned. Second Avenue is an equal opportunity employer and values diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. PI01c1f315a44e-9499
Second Avenue is recruiting a talented individual with relevant experience in institutional SFR - including extensive experience in CapEx Rehabs and Turns for its National Rehab division. Second Avenue is the premier platform for enabling institutions to deploy meaningful capital into single-deeded residential assets (SFR) while retaining control and valuable lines of sight into their investments over time. Second Avenue's proprietary technology and exclusive relationships have allowed it to bring scale to scattered single-family investment homes, a strategy that was previously untenable as an institutional asset class. The Company provides all aspects of sourcing, acquisition, and property management services for its clients. We offer a positive culture and professional work environment. Please visit our website for additional background on our business platform - Experience working in a medium to large, fast past Single-Family Construction/Remodeling Environment is a Must - As well as Knowledge of R&M, Turns, Rehabs, Construction Terminology and strong computer skills. Institutional level experience is a plus. Duties and Responsibilities Create Rehab and Turn Scopes based on underwriting budgets and recommendations from in-house acquisition and management teams Build and maintain relationships with third-party national service providers to ensure efficient, cost effective and timely coordination and operations.Review and approve SOW proposals prepared by third party service provider.Accountability relating to definition of work scopes and job costing approval processes.Maintain real time knowledge of all applicable health and safety rules and regulations, as well as applicable local, state, and federal laws and building codes.Oversight of Rehab/Turn operations.Maintain divisional reporting requirements to clients and other Second Avenue divisions.Update internal reports/files on daily basis to assure continuity and efficiency. Skills/Specialized Knowledge 5 plus years of residential construction and renovation exposure.Self-motivated and able to take independent initiative to meet deadlines and solve problems.Advanced ability to use a computer proficiently, including Microsoft Outlook, Word, Excel, SharePoint and various internal software platforms.Ability to prepare and review accurate budgets/scopes relating to initial property intake renovations.Excellent customer service and interpersonal skills.Professional verbal and written communication skills.Strong time-management skills.Highly organized and ability to multi-task.Ability to make quick and effective decisions.Ability to identify, analyze, and resolve issues.Ability to be flexible and quickly adapt to changing business needs and processes.Ability to set, manage and meet goals and deadlines.Ability to exercise independent judgment and maintain confidentiality.Ability to engage in a collaborative environment. Other Requirements Ability to be reachable via phone and/or email at all times (including weekends), except during approved time off.Periodic travel to organizational meetings.Ability to tolerate stressful situations.Ability to work under minimal supervision. Physical Requirements Standing, walking, and/or sitting for extended periods of time. Ideal Candidate Characteristics and Background Minimum high school diploma (or equivalency) required. Associates Degree or higher degree preferred. Outstanding ability to understand and translate site photos and reports into actionable Rehab/Turn needs to meet established specifications and standards.Understanding of common-sense construction approaches and practices.Ability to exhibit a proven track record with respect to goal achievement, adherence to planned timeframes and urgency of execution of all related tasks and initiatives.Proven ability to interact effectively with a wide range of highly experienced peers and principals.Experience and knowledge with respect to accounting and management software platforms and related platforms a desirable plus.Successful track record with respect to prioritizing multiple initiatives - including rapid execution and sense of urgency regarding completion of key tasks within set timeframes.Strong work ethic, value system, high level of adaptability and team orientation.Ability to adapt in a changing environment. Position Type Full-time, Salaried - Exempt Benefits Paid Holidays, Paid Time Off, Medical, Vision and Dental Insurance, 401K, Short and Long-Term Disability NOTE: This job description is not intended to be an exhaustive list of all duties, responsibilities or qualifications associated with the job. Other duties may be assigned. Second Avenue is an equal opportunity employer and values diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. PI01c1f315a44e-9499