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seo content strategist
Content Strategist
Bixal Fairfax, Virginia
Job Description Job Description Important Notice for Applicants: At Bixal, we want to ensure a transparent and secure application process for all candidates. Official communication will come from an email address ending or from Messages from other sources may be fraudulent, and you should exercise care to avoid any links or attachments included. Bixal will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Need Assistance or a Reasonable Accommodation? If you need assistance or a reasonable accommodation to complete your application, we're here to help. Please reach out to us at and let us know how we can support you. You do not need to share personal details or disclose the nature of your request. You can expect a response from a team member within 24 hours during the regular work week and on the next operating day during the weekend or holidays. Why Bixal? Bixal is a consulting company headquartered in Fairfax, VA, working alongside governments and organizations to help them deliver better services and experiences to the communities they serve. Using evidence-based knowledge and technology, Bixal empowers clients to deliver on their missions more effectively by fostering a culture of learning and continuous improvement. Our values: People-First : Emphasizing the importance of people in all aspects of work. Collaboration and Transparency : Valuing teamwork and open communication. Growth Mindset : Encouraging innovation and continuous improvement. Creating Lasting Impact : Focusing on meaningful outcomes and positive change. About the role: Bixal is seeking a Content Strategist / Information Architect for a project that supports a large-scale outreach and engagement effort, delivering strategic communications, content and creative services, digital strategy, and audience engagement across public-facing websites, applications, and social media platforms. The work is paired with the IT, cybersecurity, and data operations needed to keep that digital presence secure, reliable, and available around the clock. The program's mission is to ensure the intended audience receives timely, accurate, and accessible information about the programs, services, and policies that affect them - with content and platforms built to scale, adapt to changing needs, and hold up to federal compliance and security standards. The Content Strategist / Information Architect shapes how content is planned, structured, and organized across the program's public-facing websites and applications so that users can find, understand, and act on information efficiently. This role guides content strategy across its full lifecycle, from audience research and planning through development, ongoing management, governance, and publishing, while contributing information-architecture expertise to usability testing, content governance, and search discoverability. This is a full-time position contingent on contract award by our client, with a defined performance period of one year with two one-year option periods. This role offers you a unique opportunity to make a meaningful impact on a project that aligns with Bixal's mission of delivering innovative, human-centered solutions. While the role has a fixed duration, we are committed to transparency and collaboration, keeping you informed about contract updates and new opportunities. At Bixal, we support your professional journey, ensuring your experience reflects our inclusive, purpose-driven culture and prepares you for future success. Location This role can work remotely from anywhere in the USA. You must be legally authorized to work in the US. Bixal does not provide visa sponsorship. Compensation: The salary range for this role is $87,000 - $95,000. In the spirit of transparency, most offers tend to land near the midpoint of the range. We make compensation decisions thoughtfully, considering your experience, the skills you bring, and our commitment to internal equity. Fairness and transparency are core to how we operate. Responsibilities: Administer content strategy and information architecture across the full content lifecycle, from planning and development through management, governance, and publishing. Develop and maintain user personas, user stories, and journey maps for key audience segments, identifying content needs, gaps, and opportunities to inform strategy. Build and maintain content taxonomies, metadata schemas, and information architecture models that support findability, reuse, and consistent navigation across websites and applications. Define content structure and organization standards (e.g., page templates, content types, metadata tagging conventions) for content authors and editors to follow, coordinating with SEO on structural elements that support discoverability at the point of creation. Review content within the CMS for clarity, findability, accessibility, and usability, recommending structural, navigational, or governance improvements informed by data and user needs. Establish and document information-architecture standards and permissions structures that support consistent content governance and auditability. Ensure content structure and metadata remain consistent across distribution channels and rendering formats during publishing. Design and participate in usability testing, contributing IA-specific test scenarios (e.g., card sorting, tree testing, navigation tasks) and translating findings into structural recommendations. Partner with SEO and digital strategy teams on keyword-informed taxonomy and site-structure decisions that support both user experience and organic search performance. Support development of journey maps tied to specific audience events or milestones to identify structural and content gaps. Contribute content-structure findings and recommendations to required lifecycle and performance reporting. Maintain awareness of accessibility requirements (Section 508, WCAG) as they inform content and navigation structure decisions. Other relevant duties as qualified/trained to perform Qualifications: This position requires an active Secret Clearance. BA in Communications, English, Information Science, Technical Communication, or UX Writing. Minimum 6 years of experience in content strategy, information architecture, or UX-focused content work, ideally within a large public-facing website or application environment. Demonstrated experience building taxonomies, sitemaps, content models, and/or metadata frameworks. Experience developing personas, journey maps, and other user-research-informed strategy artifacts. Familiarity with usability testing methods (e.g., card sorting, tree testing, moderated user testing) and translating findings into actionable structural recommendations. Working knowledge of content management systems and accessibility standards (Section 508/WCAG). Nice to Have Skills and Experience: Experience supporting a DoD, federal, or other large-scale government-facing digital program. Familiarity with tools such as Optimal Workshop, Figma, or similar IA/UX research tools. Background in editorial or content operations in addition to information architecture. How We Support Our Team: Flex hours 401K with matching incentive Parental Leave Medical/dental/vision benefits Flex Spending Account Company provided short-term disability and life insurance Commuter benefits Paid Time Off (PTO) 11 Paid holidays Our company is committed to providing equal employment opportunities for all individuals and complies with all applicable federal, state, and local anti-discrimination laws. Employment decisions are based on merit, qualifications, and business needs.
10/23/2026
Full time
Job Description Job Description Important Notice for Applicants: At Bixal, we want to ensure a transparent and secure application process for all candidates. Official communication will come from an email address ending or from Messages from other sources may be fraudulent, and you should exercise care to avoid any links or attachments included. Bixal will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Need Assistance or a Reasonable Accommodation? If you need assistance or a reasonable accommodation to complete your application, we're here to help. Please reach out to us at and let us know how we can support you. You do not need to share personal details or disclose the nature of your request. You can expect a response from a team member within 24 hours during the regular work week and on the next operating day during the weekend or holidays. Why Bixal? Bixal is a consulting company headquartered in Fairfax, VA, working alongside governments and organizations to help them deliver better services and experiences to the communities they serve. Using evidence-based knowledge and technology, Bixal empowers clients to deliver on their missions more effectively by fostering a culture of learning and continuous improvement. Our values: People-First : Emphasizing the importance of people in all aspects of work. Collaboration and Transparency : Valuing teamwork and open communication. Growth Mindset : Encouraging innovation and continuous improvement. Creating Lasting Impact : Focusing on meaningful outcomes and positive change. About the role: Bixal is seeking a Content Strategist / Information Architect for a project that supports a large-scale outreach and engagement effort, delivering strategic communications, content and creative services, digital strategy, and audience engagement across public-facing websites, applications, and social media platforms. The work is paired with the IT, cybersecurity, and data operations needed to keep that digital presence secure, reliable, and available around the clock. The program's mission is to ensure the intended audience receives timely, accurate, and accessible information about the programs, services, and policies that affect them - with content and platforms built to scale, adapt to changing needs, and hold up to federal compliance and security standards. The Content Strategist / Information Architect shapes how content is planned, structured, and organized across the program's public-facing websites and applications so that users can find, understand, and act on information efficiently. This role guides content strategy across its full lifecycle, from audience research and planning through development, ongoing management, governance, and publishing, while contributing information-architecture expertise to usability testing, content governance, and search discoverability. This is a full-time position contingent on contract award by our client, with a defined performance period of one year with two one-year option periods. This role offers you a unique opportunity to make a meaningful impact on a project that aligns with Bixal's mission of delivering innovative, human-centered solutions. While the role has a fixed duration, we are committed to transparency and collaboration, keeping you informed about contract updates and new opportunities. At Bixal, we support your professional journey, ensuring your experience reflects our inclusive, purpose-driven culture and prepares you for future success. Location This role can work remotely from anywhere in the USA. You must be legally authorized to work in the US. Bixal does not provide visa sponsorship. Compensation: The salary range for this role is $87,000 - $95,000. In the spirit of transparency, most offers tend to land near the midpoint of the range. We make compensation decisions thoughtfully, considering your experience, the skills you bring, and our commitment to internal equity. Fairness and transparency are core to how we operate. Responsibilities: Administer content strategy and information architecture across the full content lifecycle, from planning and development through management, governance, and publishing. Develop and maintain user personas, user stories, and journey maps for key audience segments, identifying content needs, gaps, and opportunities to inform strategy. Build and maintain content taxonomies, metadata schemas, and information architecture models that support findability, reuse, and consistent navigation across websites and applications. Define content structure and organization standards (e.g., page templates, content types, metadata tagging conventions) for content authors and editors to follow, coordinating with SEO on structural elements that support discoverability at the point of creation. Review content within the CMS for clarity, findability, accessibility, and usability, recommending structural, navigational, or governance improvements informed by data and user needs. Establish and document information-architecture standards and permissions structures that support consistent content governance and auditability. Ensure content structure and metadata remain consistent across distribution channels and rendering formats during publishing. Design and participate in usability testing, contributing IA-specific test scenarios (e.g., card sorting, tree testing, navigation tasks) and translating findings into structural recommendations. Partner with SEO and digital strategy teams on keyword-informed taxonomy and site-structure decisions that support both user experience and organic search performance. Support development of journey maps tied to specific audience events or milestones to identify structural and content gaps. Contribute content-structure findings and recommendations to required lifecycle and performance reporting. Maintain awareness of accessibility requirements (Section 508, WCAG) as they inform content and navigation structure decisions. Other relevant duties as qualified/trained to perform Qualifications: This position requires an active Secret Clearance. BA in Communications, English, Information Science, Technical Communication, or UX Writing. Minimum 6 years of experience in content strategy, information architecture, or UX-focused content work, ideally within a large public-facing website or application environment. Demonstrated experience building taxonomies, sitemaps, content models, and/or metadata frameworks. Experience developing personas, journey maps, and other user-research-informed strategy artifacts. Familiarity with usability testing methods (e.g., card sorting, tree testing, moderated user testing) and translating findings into actionable structural recommendations. Working knowledge of content management systems and accessibility standards (Section 508/WCAG). Nice to Have Skills and Experience: Experience supporting a DoD, federal, or other large-scale government-facing digital program. Familiarity with tools such as Optimal Workshop, Figma, or similar IA/UX research tools. Background in editorial or content operations in addition to information architecture. How We Support Our Team: Flex hours 401K with matching incentive Parental Leave Medical/dental/vision benefits Flex Spending Account Company provided short-term disability and life insurance Commuter benefits Paid Time Off (PTO) 11 Paid holidays Our company is committed to providing equal employment opportunities for all individuals and complies with all applicable federal, state, and local anti-discrimination laws. Employment decisions are based on merit, qualifications, and business needs.
Content SEO and Analytics Strategist
BVA Bear's IT Solutions Boiling Springs, Pennsylvania
Job Description Job Description Benefits: Health insurance BVA Bear's IT Solutions is seeking part-time Content, SEO, and Analytics Strategist located within or near the Philadelphia area to support onsite work as needed. Remote work may or may not be authorized , depending on client requirements. Work hours are expected to be scheduled between 6:00 a.m. and 6:00 p.m. Eastern Time , Monday through Friday, excluding government holidays, with core hours from 9:00 a.m. to 3:00 p.m. ET .The Content, SEO, and Analytics role will lead content structure, content governance, search engine optimization, analytics planning, conversion tracking, and KPI recommendations for the WBC Keystone Network website. Supports WBEC-East-authored content through inventories, page briefs, templates, metadata, taxonomy, accessible-content guidance, quality review, tracking configuration, and reporting recommendations Duties Include: Develop the content model and governance approach for pages, programs, events, resources, news, success stories, partner content, forms, images, video, and documents. Create page briefs and content templates identifying audience, objective, key message, proof points, call-to-action, content owner, approval status, metadata, and accessibility needs. Maintain content inventories, source tracking, content gaps, review status, dependencies, and launch-priority recommendations. Support staff who will create most website content by providing structure, editorial guidance, SEO guidance, and quality review. Develop keyword strategy and keyword-to-page mapping aligned to audience intent, programs, services, events, resources, and statewide visibility. Define metadata, headings, search-friendly URLs, structured content, schema recommendations, XML sitemap, robots.txt, redirects, image optimization, and internal-linking guidance. Coordinate implementation of SEO requirements with the WordPress Technical Lead / Developer and content hierarchy with the UX/UI and Accessibility Designer. Develop an analytics and conversion-measurement plan covering traffic, audience behavior, event registrations, form submissions, program inquiries, newsletter subscriptions, downloads, site search, and priority calls-to-action. Configure or support configuration of approved analytics and tracking and validate priority events before launch. Recommend a practical KPI dashboard and reporting cadence for. Provide SEO, analytics, accessible-content, metadata, and measurement guidance for staff training and post-launch operations. Required Qualifications : Bachelor's degree in Communications, Marketing, Journalism, Information Science, Business, Analytics, Digital Media, or related field. Minimum 4 years of experience in content strategy, SEO, digital analytics, digital marketing, or related disciplines. Demonstrated experience defining structured content, taxonomy, templates, and governance for multi-audience websites. Experience with keyword strategy, metadata, redirects, XML sitemaps, robots.txt, schema recommendations, image optimization, internal linking, and Google Search Console. Experience with website analytics and conversion tracking for forms, registrations, inquiries, subscriptions, downloads, and calls-to-action. Strong writing, editing, analysis, organization, training, and cross-functional collaboration skills. Preferred Qualifications: . Relevant SEO, analytics, content-strategy, digital-marketing, Google Analytics, or Search Console certification. Experience with WordPress SEO and analytics tools. Experience supporting nonprofit, entrepreneurship, education, economic-development, or other mission-driven content. U.S. Citizenship Requirement: This position is restricted to U.S. citizens only in accordance with federal contract requirements. Applicants must provide proof of U.S. citizenship (such as a U.S. passport, birth certificate, or Certificate of Naturalization) prior to employment. Non-citizens, including lawful permanent residents (Green Card holders), are not eligible for this role. Equal Employment Opportunity : BVA Bears IT Solutions is committed to providing equal employment opportunities. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability, genetic information, military/veteran status, or any other characteristic protected by law. Flexible work from home options available.
10/17/2026
Full time
Job Description Job Description Benefits: Health insurance BVA Bear's IT Solutions is seeking part-time Content, SEO, and Analytics Strategist located within or near the Philadelphia area to support onsite work as needed. Remote work may or may not be authorized , depending on client requirements. Work hours are expected to be scheduled between 6:00 a.m. and 6:00 p.m. Eastern Time , Monday through Friday, excluding government holidays, with core hours from 9:00 a.m. to 3:00 p.m. ET .The Content, SEO, and Analytics role will lead content structure, content governance, search engine optimization, analytics planning, conversion tracking, and KPI recommendations for the WBC Keystone Network website. Supports WBEC-East-authored content through inventories, page briefs, templates, metadata, taxonomy, accessible-content guidance, quality review, tracking configuration, and reporting recommendations Duties Include: Develop the content model and governance approach for pages, programs, events, resources, news, success stories, partner content, forms, images, video, and documents. Create page briefs and content templates identifying audience, objective, key message, proof points, call-to-action, content owner, approval status, metadata, and accessibility needs. Maintain content inventories, source tracking, content gaps, review status, dependencies, and launch-priority recommendations. Support staff who will create most website content by providing structure, editorial guidance, SEO guidance, and quality review. Develop keyword strategy and keyword-to-page mapping aligned to audience intent, programs, services, events, resources, and statewide visibility. Define metadata, headings, search-friendly URLs, structured content, schema recommendations, XML sitemap, robots.txt, redirects, image optimization, and internal-linking guidance. Coordinate implementation of SEO requirements with the WordPress Technical Lead / Developer and content hierarchy with the UX/UI and Accessibility Designer. Develop an analytics and conversion-measurement plan covering traffic, audience behavior, event registrations, form submissions, program inquiries, newsletter subscriptions, downloads, site search, and priority calls-to-action. Configure or support configuration of approved analytics and tracking and validate priority events before launch. Recommend a practical KPI dashboard and reporting cadence for. Provide SEO, analytics, accessible-content, metadata, and measurement guidance for staff training and post-launch operations. Required Qualifications : Bachelor's degree in Communications, Marketing, Journalism, Information Science, Business, Analytics, Digital Media, or related field. Minimum 4 years of experience in content strategy, SEO, digital analytics, digital marketing, or related disciplines. Demonstrated experience defining structured content, taxonomy, templates, and governance for multi-audience websites. Experience with keyword strategy, metadata, redirects, XML sitemaps, robots.txt, schema recommendations, image optimization, internal linking, and Google Search Console. Experience with website analytics and conversion tracking for forms, registrations, inquiries, subscriptions, downloads, and calls-to-action. Strong writing, editing, analysis, organization, training, and cross-functional collaboration skills. Preferred Qualifications: . Relevant SEO, analytics, content-strategy, digital-marketing, Google Analytics, or Search Console certification. Experience with WordPress SEO and analytics tools. Experience supporting nonprofit, entrepreneurship, education, economic-development, or other mission-driven content. U.S. Citizenship Requirement: This position is restricted to U.S. citizens only in accordance with federal contract requirements. Applicants must provide proof of U.S. citizenship (such as a U.S. passport, birth certificate, or Certificate of Naturalization) prior to employment. Non-citizens, including lawful permanent residents (Green Card holders), are not eligible for this role. Equal Employment Opportunity : BVA Bears IT Solutions is committed to providing equal employment opportunities. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability, genetic information, military/veteran status, or any other characteristic protected by law. Flexible work from home options available.
Meta Ads Specialist ( Remote - US based only)
Incredible Marketing Inc Lake Forest, California
Job Description Job Description Meta Ads Specialist WHO WE ARE We are a full service Interactive Agency, based out of our Southern California headquarters. We are a passionate team of entrepreneurs in a medium-sized established digital agency. We work for clients all over the world, and we have an expanding team of people who share the IM dream. We are looking for an experienced Paid Ads Specialist to join us on the journey. We do Custom Website Development, Design, SEO, Mobile, Content Marketing, etc. Check our site for more details Purpose of the Social Ads Specialist is to lead or assist in the creation and management of Facebook, Instagram, LinkedIn, Pinterest, TikTok and YouTube ads that maximize the online presence of businesses. Collaborate with Account Management and Strategists on campaign strategy and value communication. WHO YOU ARE The ideal candidate will be highly motivated to increase revenue and have a history of strong ROI working in Meta Business Manager and other social platforms. As a Social Ads Specialist, you'll implement, optimize and report on digital marketing strategies for our clients. Responsibilities Meta Ads certified Meta Ads Expert Create and run Meta ads campaigns from start to finish. Create and launch full ad sets with differing objectives and goals. Advanced knowledge in generating pixels, run pixel tests, implementing UTM codes, and tracking performance Creative copywriter + editor Execute tests, collect and analyze data, and insights in order to achieve maximum ROI in social ad campaigns Work with our team to optimize copy and landing pages for better campaign conversions Ability to manage multiple projects at the same time Knowledge of trends on marketing channels and technologies, including paid search (Google AdWords), retargeting and paid social media advertising (Meta, Twitter, LinkedIn, Pinterest, and TikTok in near future) Excellent communicator and creative thinker Client communication and reporting on campaigns Communication with leadership on campaigns Management of budget for all social ads Complete all boosted content assignments as given by the team Management of the company's business manager and getting clients into BM Experience, enthusiasm for our industry (Aesthetic Medicine) Enthusiasm for paid ads and drive for continued growth Requirements Meta Lead Ads (REQUIRED) Meta Conversion Ads (REQUIRED) Meta pixel mastery (REQUIRED) Meta UTM code implementation (REQUIRED) Google AdWords: 1 year (Preferred) Creation of designs for ads (CANVA or ADOBE) SEM: 1 year (Preferred) PPC: 1 year (Preferred) The most important factor is your willingness to join a great team, fit in with others and think creatively. Our clients come to us seeking solutions, and we deliver high-quality services. COMPENSATION & PERKS Starting Pay: $50-58k/year, depending on experience Job Type: Full-time (32 hours per week), Salary Schedule to be determined post hire, but flexibility is a requirement Location: This position is primarily remote Medical/Dental/Vision 401k Unlimited PTO Wellness Reimbursement
09/26/2026
Full time
Job Description Job Description Meta Ads Specialist WHO WE ARE We are a full service Interactive Agency, based out of our Southern California headquarters. We are a passionate team of entrepreneurs in a medium-sized established digital agency. We work for clients all over the world, and we have an expanding team of people who share the IM dream. We are looking for an experienced Paid Ads Specialist to join us on the journey. We do Custom Website Development, Design, SEO, Mobile, Content Marketing, etc. Check our site for more details Purpose of the Social Ads Specialist is to lead or assist in the creation and management of Facebook, Instagram, LinkedIn, Pinterest, TikTok and YouTube ads that maximize the online presence of businesses. Collaborate with Account Management and Strategists on campaign strategy and value communication. WHO YOU ARE The ideal candidate will be highly motivated to increase revenue and have a history of strong ROI working in Meta Business Manager and other social platforms. As a Social Ads Specialist, you'll implement, optimize and report on digital marketing strategies for our clients. Responsibilities Meta Ads certified Meta Ads Expert Create and run Meta ads campaigns from start to finish. Create and launch full ad sets with differing objectives and goals. Advanced knowledge in generating pixels, run pixel tests, implementing UTM codes, and tracking performance Creative copywriter + editor Execute tests, collect and analyze data, and insights in order to achieve maximum ROI in social ad campaigns Work with our team to optimize copy and landing pages for better campaign conversions Ability to manage multiple projects at the same time Knowledge of trends on marketing channels and technologies, including paid search (Google AdWords), retargeting and paid social media advertising (Meta, Twitter, LinkedIn, Pinterest, and TikTok in near future) Excellent communicator and creative thinker Client communication and reporting on campaigns Communication with leadership on campaigns Management of budget for all social ads Complete all boosted content assignments as given by the team Management of the company's business manager and getting clients into BM Experience, enthusiasm for our industry (Aesthetic Medicine) Enthusiasm for paid ads and drive for continued growth Requirements Meta Lead Ads (REQUIRED) Meta Conversion Ads (REQUIRED) Meta pixel mastery (REQUIRED) Meta UTM code implementation (REQUIRED) Google AdWords: 1 year (Preferred) Creation of designs for ads (CANVA or ADOBE) SEM: 1 year (Preferred) PPC: 1 year (Preferred) The most important factor is your willingness to join a great team, fit in with others and think creatively. Our clients come to us seeking solutions, and we deliver high-quality services. COMPENSATION & PERKS Starting Pay: $50-58k/year, depending on experience Job Type: Full-time (32 hours per week), Salary Schedule to be determined post hire, but flexibility is a requirement Location: This position is primarily remote Medical/Dental/Vision 401k Unlimited PTO Wellness Reimbursement
CRO Specialist
TRC Talent Solutions Atlanta, Georgia
Job Description Job Description Client Overview Our client is a recognized leader in supply chain and enterprise software solutions, helping organizations optimize complex operations through innovative technology platforms. This opportunity offers the chance to directly influence digital engagement strategies for a global B2B software organization by improving high-value customer journeys and conversion performance. Overview The Contractor Conversion Rate Optimization (CRO) Strategist will be responsible for improving the effectiveness of key digital experiences across the organization's web properties. This role helps drive qualified lead generation by analyzing user behavior, identifying conversion barriers, and implementing data-driven optimization strategies that improve engagement and pipeline outcomes. Summary We are seeking an experienced CRO Strategist with a strong background in B2B SaaS and enterprise software marketing. The ideal candidate will possess expertise in conversion optimization, experimentation, analytics, and buyer journey analysis. Success in this role requires a data-driven professional who can translate user insights into measurable improvements in demo requests, content downloads, event registrations, and marketing-generated pipeline opportunities. Responsibilities Analyze buyer journeys and conversion funnels across enterprise website experiences to identify friction points and drop-off areas. Map user behavior across multiple buyer personas, including business and technical decision-makers. Develop and execute A/B tests and multivariate experiments to improve conversion rates and user engagement. Optimize landing pages, solution pages, resource centers, and other high-value digital experiences. Improve enterprise lead capture forms and conversion paths while maintaining lead quality standards. Develop testing hypotheses based on quantitative and qualitative user data. Utilize analytics platforms, session recordings, click maps, and behavioral insights to support experimentation strategies. Measure and report on experiment performance, conversion improvements, and business impact. Partner with Product Marketing, Brand, Content, SEO, and Web Development teams to implement optimization initiatives. Support optimization efforts within an enterprise Optimizely Digital Experience Platform (DXP) environment. Track and evaluate the downstream impact of optimization efforts on lead quality, opportunity creation, and pipeline generation. Present findings, recommendations, and performance results to stakeholders and business leaders. Qualifications Bachelor's degree in Marketing, Business, Analytics, Communications, Digital Marketing, or a related field preferred. 5+ years of experience in Conversion Rate Optimization (CRO), Growth Marketing, Digital Marketing, or related disciplines. Proven experience within B2B SaaS, enterprise software, or technology-focused organizations. Advanced experience with web analytics platforms, including Google Analytics 4 (GA4) or comparable solutions. Hands-on experience designing, executing, and analyzing A/B tests and multivariate experiments using Optimizely or similar enterprise testing platforms. Strong understanding of buyer journey mapping, funnel analysis, and user behavior optimization. Experience leveraging heatmaps, session recordings, clickstream analysis, and behavioral analytics tools. Familiarity with CRM and marketing automation platforms such as Salesforce, Marketo, HubSpot, or similar systems. Demonstrated success improving lead-to-opportunity conversion rates, lead generation performance, or marketing-generated pipeline. Strong analytical, reporting, and data interpretation skills. Experience collaborating with cross-functional teams including Marketing, Product, Development, SEO, and Content. Excellent communication, presentation, and stakeholder management skills. Experience working within enterprise website environments and digital experience platforms preferred. Knowledge of statistical testing methodologies and experimentation best practices preferred. Ability to work effectively in a fully remote contract environment. No travel requirements specified. TRC Talent Solutions is proud to be an Equal Opportunity Employer (EOE). All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law. At TRC, we take pride in fulfilling our opportunity to add value to our client's business as their staffing partner while connecting talented professionals with opportunities to grow their careers.
09/26/2026
Full time
Job Description Job Description Client Overview Our client is a recognized leader in supply chain and enterprise software solutions, helping organizations optimize complex operations through innovative technology platforms. This opportunity offers the chance to directly influence digital engagement strategies for a global B2B software organization by improving high-value customer journeys and conversion performance. Overview The Contractor Conversion Rate Optimization (CRO) Strategist will be responsible for improving the effectiveness of key digital experiences across the organization's web properties. This role helps drive qualified lead generation by analyzing user behavior, identifying conversion barriers, and implementing data-driven optimization strategies that improve engagement and pipeline outcomes. Summary We are seeking an experienced CRO Strategist with a strong background in B2B SaaS and enterprise software marketing. The ideal candidate will possess expertise in conversion optimization, experimentation, analytics, and buyer journey analysis. Success in this role requires a data-driven professional who can translate user insights into measurable improvements in demo requests, content downloads, event registrations, and marketing-generated pipeline opportunities. Responsibilities Analyze buyer journeys and conversion funnels across enterprise website experiences to identify friction points and drop-off areas. Map user behavior across multiple buyer personas, including business and technical decision-makers. Develop and execute A/B tests and multivariate experiments to improve conversion rates and user engagement. Optimize landing pages, solution pages, resource centers, and other high-value digital experiences. Improve enterprise lead capture forms and conversion paths while maintaining lead quality standards. Develop testing hypotheses based on quantitative and qualitative user data. Utilize analytics platforms, session recordings, click maps, and behavioral insights to support experimentation strategies. Measure and report on experiment performance, conversion improvements, and business impact. Partner with Product Marketing, Brand, Content, SEO, and Web Development teams to implement optimization initiatives. Support optimization efforts within an enterprise Optimizely Digital Experience Platform (DXP) environment. Track and evaluate the downstream impact of optimization efforts on lead quality, opportunity creation, and pipeline generation. Present findings, recommendations, and performance results to stakeholders and business leaders. Qualifications Bachelor's degree in Marketing, Business, Analytics, Communications, Digital Marketing, or a related field preferred. 5+ years of experience in Conversion Rate Optimization (CRO), Growth Marketing, Digital Marketing, or related disciplines. Proven experience within B2B SaaS, enterprise software, or technology-focused organizations. Advanced experience with web analytics platforms, including Google Analytics 4 (GA4) or comparable solutions. Hands-on experience designing, executing, and analyzing A/B tests and multivariate experiments using Optimizely or similar enterprise testing platforms. Strong understanding of buyer journey mapping, funnel analysis, and user behavior optimization. Experience leveraging heatmaps, session recordings, clickstream analysis, and behavioral analytics tools. Familiarity with CRM and marketing automation platforms such as Salesforce, Marketo, HubSpot, or similar systems. Demonstrated success improving lead-to-opportunity conversion rates, lead generation performance, or marketing-generated pipeline. Strong analytical, reporting, and data interpretation skills. Experience collaborating with cross-functional teams including Marketing, Product, Development, SEO, and Content. Excellent communication, presentation, and stakeholder management skills. Experience working within enterprise website environments and digital experience platforms preferred. Knowledge of statistical testing methodologies and experimentation best practices preferred. Ability to work effectively in a fully remote contract environment. No travel requirements specified. TRC Talent Solutions is proud to be an Equal Opportunity Employer (EOE). All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law. At TRC, we take pride in fulfilling our opportunity to add value to our client's business as their staffing partner while connecting talented professionals with opportunities to grow their careers.

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