3 jobs found

Job Description Job Description PAID SEARCH STRATEGIST Abel HR is looking seeking a results-driven and analytical Paid Search Strategist with 2-3 years of experience managing paid search campaigns across Google and Bing. You'll be responsible for planning, executing, and managing paid search strategies to drive qualified traffic, improve ROI, and support overall digital marketing goals for various clients. You will report directly into the Senior Paid Search Strategist. Responsibilities Assist and support in the setup and performance of all clients' paid search campaigns. Demonstrate a complete understanding of bid management systems/practices. Conduct keyword research and competitor analysis. Develop paid search ad copy on an as-needed basis. Generate new keywords, ad groups, and campaigns, and support the creation of new paid search initiatives. Routinely pace client ad spends against monthly budget targets. Optimize campaigns through A/B testing, bid strategy adjustments, and audience targeting to maximize program effectiveness. Collaborate with team members to prepare performance reports with insights and actionable recommendations. Stay updated on industry trends, algorithm changes, and platform updates. Desired Skills and Experience 4-year college degree or equivalent experience. 2-3 years of experience in paid search/digital advertising, preferably in an agency or fast-paced environment. Thorough understanding of paid search best practices. Proficient in Google Ads, Microsoft Ads, and Google Analytics and keyword research tools including Google Ads Keyword Planner. Strong analytical skills and experience using Excel or Google Sheets to manipulate and interpret data. Solid understanding of conversion tracking, tagging, and attribution models. Willingness to think outside the box and push the limits of traditional campaign structures. Excellent attention to detail, communication, and skills. Adaptable to change and ability to multitask. Ability to work autonomously and demonstrate self-starter qualities. Be a team player. Abel HR provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Job Description Job Description Meta Ads Specialist WHO WE ARE We are a full service Interactive Agency, based out of our Southern California headquarters. We are a passionate team of entrepreneurs in a medium-sized established digital agency. We work for clients all over the world, and we have an expanding team of people who share the IM dream. We are looking for an experienced Paid Ads Specialist to join us on the journey. We do Custom Website Development, Design, SEO, Mobile, Content Marketing, etc. Check our site for more details Purpose of the Social Ads Specialist is to lead or assist in the creation and management of Facebook, Instagram, LinkedIn, Pinterest, TikTok and YouTube ads that maximize the online presence of businesses. Collaborate with Account Management and Strategists on campaign strategy and value communication. WHO YOU ARE The ideal candidate will be highly motivated to increase revenue and have a history of strong ROI working in Meta Business Manager and other social platforms. As a Social Ads Specialist, you'll implement, optimize and report on digital marketing strategies for our clients. Responsibilities Meta Ads certified Meta Ads Expert Create and run Meta ads campaigns from start to finish. Create and launch full ad sets with differing objectives and goals. Advanced knowledge in generating pixels, run pixel tests, implementing UTM codes, and tracking performance Creative copywriter + editor Execute tests, collect and analyze data, and insights in order to achieve maximum ROI in social ad campaigns Work with our team to optimize copy and landing pages for better campaign conversions Ability to manage multiple projects at the same time Knowledge of trends on marketing channels and technologies, including paid search (Google AdWords), retargeting and paid social media advertising (Meta, Twitter, LinkedIn, Pinterest, and TikTok in near future) Excellent communicator and creative thinker Client communication and reporting on campaigns Communication with leadership on campaigns Management of budget for all social ads Complete all boosted content assignments as given by the team Management of the company's business manager and getting clients into BM Experience, enthusiasm for our industry (Aesthetic Medicine) Enthusiasm for paid ads and drive for continued growth Requirements Meta Lead Ads (REQUIRED) Meta Conversion Ads (REQUIRED) Meta pixel mastery (REQUIRED) Meta UTM code implementation (REQUIRED) Google AdWords: 1 year (Preferred) Creation of designs for ads (CANVA or ADOBE) SEM: 1 year (Preferred) PPC: 1 year (Preferred) The most important factor is your willingness to join a great team, fit in with others and think creatively. Our clients come to us seeking solutions, and we deliver high-quality services. COMPENSATION & PERKS Starting Pay: $50-58k/year, depending on experience Job Type: Full-time (32 hours per week), Salary Schedule to be determined post hire, but flexibility is a requirement Location: This position is primarily remote Medical/Dental/Vision 401k Unlimited PTO Wellness Reimbursement

Job Description Job Description About the Role A Paid Search Strategist has mastered the fundamentals of Search and is beginning to develop their own point of view on tools, campaign structure, and the evolving Search landscape. With 1-3 years of hands-on paid Search experience, this role is self-sufficient, strategic, and execution-focused-capable of running campaigns end-to-end with minimal support while delivering measurable business impact. Search Strategists are confident operators and critical thinkers. They stay current on platform updates and best practices, understand their implications, and apply them thoughtfully to client programs. This role requires strong autonomy, sound judgment, and the ability to manage both client relationships and team responsibilities. The Search Strategist role will report directly to the Search Supervisor on a given client team. This role will require the ability to earnest enthusiasm to learn and adapt to new ways of working and search engine advancement in the age of AI engines. Key Responsibilities Lead Search research, strategy, planning, and execution for assigned clients Ability to independently create and implement a comprehensive paid search plan based on client goals and objectives while working with a team of paid media specialists across the agency Perform in-depth ad copy, keyword and automated bidding strategies while leveraging key landscape and competitive intelligence Build accurate budget and performance projections independently Ability to manage multiple budgets without overspend and consideration of spend opportunities that will help drive business goals Have a deep understanding of forecasting budgets while independently managing Google and Microsoft ads daily, weekly and monthly budgets Ability to develop client-specific Search roadmaps and testing plans Leverage AI tools as well as critical thinking to to monitor campaign performance and generate meaningful insights Ability to implement a cohesive testing strategy over a set period of time that drives results and cost efficiency Proven track record of relationship building Prepare and present reports and insights to clients, demonstrating the ability to clearly communicate the value of paid search tactics Ability to proactively collaborate with paid media, paid social, analytics and programmatic internal teams on integrated campaigns Documents and regularly share insights on testing roadmap, case studies and client outcomes with search peers across agency Effective time management skills related to communication with in-person and remote client and co-workers; prioritizing time sensitive tasks and managing day-to-day workload Key Requirements 1-3 years PPC/SEM experience, specifically on Google Ads and Microsoft Ads Highly proficient in Google Ads capabilities including use of text and display ads, experiments, conversion-based bidding, remarketing and YouTube Strong analytical skills with a proficiency in Google Analytics and Search Ads 360 data platforms Agency or client-facing experience preferred Experience with working on highly analytical client accounts, pharmaceutical brands or other highly-regulated vertical experience a plus Proactive problem-solver and communicator Ability to work both independently and collaboratively Additional Role Details Work Authorization: Candidates must be legally authorized to work in the United States. Good Apple is unable to provide employment visa sponsorship for this position. Compensation Range: $70,000-$80,000 annually The compensation range reflects the expected base salary for candidates who meet the specific experience, skills, and qualifications required for the role. Final compensation will be determined based on skills, experience, qualifications, and overall alignment with the position. Bonus, Benefits & Perks: In addition to base compensation, this position is eligible for bonus opportunities, benefits, and additional employee perks. Work Environment: This position requires employees to work in person four days per week (Monday-Thursday) in our NYC office. Powered by JazzHR EVfzBWGOsx