Dunham & Jones, Attorneys at Law PC
Austin, Texas
About the Firm Dunham & Jones is the largest Texas criminal defense firm representing clients across the state for over 35 years. We are hiring a Digital Manager of Organic Search & AI Optimization to assist the firm with its organic visibility across traditional search, local search, and generative AI platforms. This is an in-person position based in our Austin office. What you'll do Organic Search & Local Visibility • Own SEO strategy and execution across the firm's website and all city, county, and practice-area landing pages. • Build and defend rankings for high-intent local searches. • Manage and optimize Google Business Profiles across every firm location, including reviews, categories, service areas, photos, Q&A, and posting cadence. • Maintain citation accuracy and profile quality across legal directories and review platforms (Google, Avvo, Justia, FindLaw, Martindale-Hubbell, Yelp, and similar). • Oversee technical SEO health: site architecture, internal linking, page speed and Core Web Vitals, schema markup (LegalService, Attorney, FAQ, Review), crawlability, and indexation. AI Search & Generative Discovery • Measure and improve the firm's visibility inside AI-driven discovery channels - Google AI Overviews, ChatGPT, Perplexity, Gemini, and emerging assistants. • Structure content, entity data, and citations so the firm is retrievable and quotable by large language models. • Monitor AI-generated answers and correct inaccurate or reputationally damaging representations at the source. • Analyze social and community signals (Reddit, YouTube, TikTok, forums), feed AI answers and search results. • Evaluate, implement, and administer AI tools that support content production, keyword research, competitive monitoring, and intake workflows. Analytics & Reporting • Oversee SEO measurement end to end: build, QA, and maintain dashboards connecting rankings, impressions, visibility, traffic, calls, and signed cases. • Deliver a monthly performance report to firm leadership that translates data into plain-English recommendations and clear priorities - not a wall of metrics. • Identify performance shifts (algorithm updates, competitor moves, technical regressions) quickly, diagnose root cause, and recommend action. • Run competitive analysis against other Texas criminal defense firms: share of voice, SERP features, content gaps, backlink profiles, and AI citation share. • Design and measure experiments - page templates, title structures, schema approaches, content formats - and scale what works. • Maintain a prioritization framework that ties proposed SEO work to expected case value, so the backlog reflects business impact rather than effort. What We're Looking For R equired • 4+ years in SEO, organic growth, or digital marketing analytics, with demonstrated ownership of a site's organic performance. • Knowledge of ranking signals, search algorithms, technical SEO, and local search. • Hands-on experience with Google Search Console, Google Analytics (GA4), Google Business Profile, and at least one enterprise SEO platform (Ahrefs, Semrush, Moz, Screaming Frog, or similar). • Practical experience applying AI tools to marketing work. • Experience with CMS platforms and basic front-end concepts (HTML, structured data, page speed fundamentals). • Self-starter mindset. Preferred • Experience marketing for a lead-generation-driven professional service business. • Familiarity with legal intake and CRM systems, call tracking platforms, and lead attribution. • Multi-location or multi-market local SEO experience. • Working knowledge of SQL, Python, Looker Studio, or Power BI for data extraction and reporting. • Video and social content experience, particularly YouTube and short-form platforms. What We Offer • Competitive salary. • Medical, dental, and vision coverage. • Paid vacation, holidays, and sick leave. • 401(k) with employer match. • Life insurance and disability coverage. • Continuing education and professional development support. • Direct access to firm leadership and real ownership of a function that visibly moves the business. The pay range for this role is: 150,000 - 200,000 USD per year(Austin Office) PI18a40e4e6-
About the Firm Dunham & Jones is the largest Texas criminal defense firm representing clients across the state for over 35 years. We are hiring a Digital Manager of Organic Search & AI Optimization to assist the firm with its organic visibility across traditional search, local search, and generative AI platforms. This is an in-person position based in our Austin office. What you'll do Organic Search & Local Visibility • Own SEO strategy and execution across the firm's website and all city, county, and practice-area landing pages. • Build and defend rankings for high-intent local searches. • Manage and optimize Google Business Profiles across every firm location, including reviews, categories, service areas, photos, Q&A, and posting cadence. • Maintain citation accuracy and profile quality across legal directories and review platforms (Google, Avvo, Justia, FindLaw, Martindale-Hubbell, Yelp, and similar). • Oversee technical SEO health: site architecture, internal linking, page speed and Core Web Vitals, schema markup (LegalService, Attorney, FAQ, Review), crawlability, and indexation. AI Search & Generative Discovery • Measure and improve the firm's visibility inside AI-driven discovery channels - Google AI Overviews, ChatGPT, Perplexity, Gemini, and emerging assistants. • Structure content, entity data, and citations so the firm is retrievable and quotable by large language models. • Monitor AI-generated answers and correct inaccurate or reputationally damaging representations at the source. • Analyze social and community signals (Reddit, YouTube, TikTok, forums), feed AI answers and search results. • Evaluate, implement, and administer AI tools that support content production, keyword research, competitive monitoring, and intake workflows. Analytics & Reporting • Oversee SEO measurement end to end: build, QA, and maintain dashboards connecting rankings, impressions, visibility, traffic, calls, and signed cases. • Deliver a monthly performance report to firm leadership that translates data into plain-English recommendations and clear priorities - not a wall of metrics. • Identify performance shifts (algorithm updates, competitor moves, technical regressions) quickly, diagnose root cause, and recommend action. • Run competitive analysis against other Texas criminal defense firms: share of voice, SERP features, content gaps, backlink profiles, and AI citation share. • Design and measure experiments - page templates, title structures, schema approaches, content formats - and scale what works. • Maintain a prioritization framework that ties proposed SEO work to expected case value, so the backlog reflects business impact rather than effort. What We're Looking For R equired • 4+ years in SEO, organic growth, or digital marketing analytics, with demonstrated ownership of a site's organic performance. • Knowledge of ranking signals, search algorithms, technical SEO, and local search. • Hands-on experience with Google Search Console, Google Analytics (GA4), Google Business Profile, and at least one enterprise SEO platform (Ahrefs, Semrush, Moz, Screaming Frog, or similar). • Practical experience applying AI tools to marketing work. • Experience with CMS platforms and basic front-end concepts (HTML, structured data, page speed fundamentals). • Self-starter mindset. Preferred • Experience marketing for a lead-generation-driven professional service business. • Familiarity with legal intake and CRM systems, call tracking platforms, and lead attribution. • Multi-location or multi-market local SEO experience. • Working knowledge of SQL, Python, Looker Studio, or Power BI for data extraction and reporting. • Video and social content experience, particularly YouTube and short-form platforms. What We Offer • Competitive salary. • Medical, dental, and vision coverage. • Paid vacation, holidays, and sick leave. • 401(k) with employer match. • Life insurance and disability coverage. • Continuing education and professional development support. • Direct access to firm leadership and real ownership of a function that visibly moves the business. The pay range for this role is: 150,000 - 200,000 USD per year(Austin Office) PI18a40e4e6-
Cella
Atlanta, Georgia
Location: Atlanta, GeorgiaJob Type: PermanentCompensation Range: $95,000 - 110,000 per yearWe are looking for an innovator to lead the digital evolution and optimize the online presence for a portfolio of highly visible consumer initiatives at an industry-leading real estate developer. This opportunity is designed for someone who cares deeply about leveraging an advanced tech stack, elevating a renowned brand's reputation, and maintaining a healthy work-life balance.In this dynamic, high-visibility role, you will drive comprehensive digital strategy, integrate cutting-edge AI solutions, and craft a seamless customer journey. Responsibilities:Lead comprehensive website strategy and SEO initiatives to significantly improve organic search visibility and digital performance.Identify and responsibly integrate emerging AI tools to enhance the overall customer experience and marketing operational efficiency.Manage an enterprise CMS platform and related web-based tools to ensure accurate content governance and optimal site infrastructure.Direct cross-functional teams in deploying scalable digital enhancements, complex martech integrations, and continuous A/B testing.Own site conversion optimization by analyzing key user metrics, prioritizing journey friction points, and scaling successful site improvements.Qualifications:5+ years of digital marketing and website strategy experience driving performance initiatives for large-scale, consumer-facing brands.Hands-on expertise managing enterprise CMS platforms, overseeing local discoverability, and driving targeted SEO content optimization.Strong analytical mindset with proven proficiency in web analytics, reporting, tag management, and conversion rate optimization (CRO) principles.Exceptional cross-functional leadership skills with the ability to independently evaluate and implement emerging AI marketing tools.Bonus Points: Prior experience specifically utilizing Optimizely and leveraging AI-enabled automation tools for enhanced marketing workflows.JOBID: 36 Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility). This posting is open for thirty (30) days.
Location: Atlanta, GeorgiaJob Type: PermanentCompensation Range: $95,000 - 110,000 per yearWe are looking for an innovator to lead the digital evolution and optimize the online presence for a portfolio of highly visible consumer initiatives at an industry-leading real estate developer. This opportunity is designed for someone who cares deeply about leveraging an advanced tech stack, elevating a renowned brand's reputation, and maintaining a healthy work-life balance.In this dynamic, high-visibility role, you will drive comprehensive digital strategy, integrate cutting-edge AI solutions, and craft a seamless customer journey. Responsibilities:Lead comprehensive website strategy and SEO initiatives to significantly improve organic search visibility and digital performance.Identify and responsibly integrate emerging AI tools to enhance the overall customer experience and marketing operational efficiency.Manage an enterprise CMS platform and related web-based tools to ensure accurate content governance and optimal site infrastructure.Direct cross-functional teams in deploying scalable digital enhancements, complex martech integrations, and continuous A/B testing.Own site conversion optimization by analyzing key user metrics, prioritizing journey friction points, and scaling successful site improvements.Qualifications:5+ years of digital marketing and website strategy experience driving performance initiatives for large-scale, consumer-facing brands.Hands-on expertise managing enterprise CMS platforms, overseeing local discoverability, and driving targeted SEO content optimization.Strong analytical mindset with proven proficiency in web analytics, reporting, tag management, and conversion rate optimization (CRO) principles.Exceptional cross-functional leadership skills with the ability to independently evaluate and implement emerging AI marketing tools.Bonus Points: Prior experience specifically utilizing Optimizely and leveraging AI-enabled automation tools for enhanced marketing workflows.JOBID: 36 Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility). This posting is open for thirty (30) days.