Networkers Exeter, Devon
May 27, 2020Full time
Exciting and expanding telecommunications company based in Exeter are currently looking for a Data Analyst to support their Sales and Marketing Department by providing analysis insights, forecasting and Datamodelling to drive business decisions. Job description Output and analyse data from sales funnel, customer journeys and other software systems to identify customer behaviour and attribution patterns Responsible for reporting on marketing KPIs like leads, conversion rates, website traffic and social media engagement Track email campaign metrics (delivery (client and browsers), bounce, unsubscribe, open, click-through rates) Track all offline campaign metrics (response, conversion) Measure ROI of online and offline campaigns Demonstrate approach to PCA with measurements in Awareness, Influence and Actions that lead to positive engagements Define and compare different models/metrics that can be used to look at Cost per Valued View (across different content sources), Quality Scoring, Impression Mapping, Comparison of positioning, Traffic Profiling, AB Spilt modelling for Conversions, Improvements to Quality Data Capture methods Reviewing marketing results versus marketing plan and work with marketing team to recommend website and campaign optimisations Responsible for delivering the continual service improvements programme for marketing and sales tooling through measured results and optimisation in collaboration with the team to achieve the business plan Work closely with sales and marketing teams to identify targeting opportunities for acquisition and retention Requirements Experience as a Marketing, Data or Business Analyst or similar role desirable Analytical abilities and the ability to communicate complex data in simple terms Experience in data forecasting and modelling Expertise in Datamodelling and using SQL and or SaaS Extensive use of UTM and Matching actions based on Parameters Excellent MS Excel skills BSc in relevant fields such as Computer Science, Engineering, Business/Economics or maths based with experience in performance analysis include web/mobile would be advantageous Networkers acts as an employment agency for permanent recruitment and employment business for the supply of temporary workers and is part of Gattaca Plc. Gattaca Plc provides support services to Networkers and may assist with processing your application.