IT Jobs
Reading, UK
May 02, 2017
Digital Marketing Analyst - FTC - Reading - £35,000 - £40,000
Role Purpose
My client is a global powerhouse with the technology industry. They are looking for an experienced and passionate digital Analyst to analyse their digital data and drive insights & optimisation across our campaigns, driving channel optimisation. The idea candidate is someone who is passionate about digital analytics & insight, and focused on delivering the right results. Should be comfortable working with a variety of digital analytic & reporting tools (including in house solutions) to answer a wide range of high-impact business questions and present the insights in a concise and effective manner.
Roles and responsibilities:
* Act as subject matter expert for CMO digital channel insight
* Use analytical tools (Interana, adobe analytics, PowerBI) to drive digital marketing excellence in a cross channel framework
* Partner closely with the CMO digital team to understand priorities / support Web tagging and provide actionable insight to optimise the channel
* Support the development and application of digital measurement techniques and metrics across the digital media portfolio
* Devise new ways of better exploiting data, identifying insights and presenting data in a stimulating and actionable way
* Collaborate with campaign owners to understand objectives, identify analysis opportunities, and prioritize projects in order to deliver maximum business impact
* Provide always on self-serve digital reporting & own the education of stakeholders on how to use reporting to answer simple business questions
The following skills are required to be considered:
* Solid analytical problem solving skills & the ability to deliver actionable insight
* A sound understanding of web analytics tools and methodologies (for example Adobe Analytics, Interana, Comscore Digital Analytix (Nedstat), Omniture, Webtrends, Unica, etc)
* Excellent collaborative, consultative and customer-facing skills, strong client services orientation
* Stakeholder management
* Advanced level understanding in Microsoft Excel and PowerBI
* Proven digital analytics experience
* Understanding and experience in business intelligence with drive for actionable insight
* Strong analytical and problem solving skills with high attention to detail
* Excellent written and oral communication skills, particularly the ability to synthesize complex issues/scenarios into easy-to-understand concepts and communicate to audiences of all levels
Please apply by sending through your latest CV and we will be in touch. Thank you and we look forward to speaking to you.
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PLEASE NOTE: We can only consider applications from candidates who have the right to work in the UK