CRM Campaign Consultant

  • BT
  • Hatfield, Hertfordshire, UK
  • Sep 13, 2017
Full time Information Technology Telecommunications

Job Description

CRM Campaign Consultant
BT Consumer


Opening Date:


Closing Date:



Competitive salary and benefits

Why this role matters

Our purpose is to use the power of communications to make a better world. For each other, for our customers, for society and our communities. We need you to help us do this.

You'll provide BT with the best possible customer information and marketing database environment, ensuring that all information is fit for purpose and available.

What you'll be doing

You're expected to have proven deep experience on Unica, Oracle Decisioning and Selligent tools, and be the main technical expert in these systems. A well as delivering campaign data, they will provide overall technical support to a team of system users, and will lead on resolving user issues on these key marketing systems.

A key focus of this role is to be The technical expert on our marketing systems, who will lead on all technical designs, and be the point person for resolving any technical issues with either the applications or the underlying data infrastructure. They will coordinate any recovery actions as needed, coordinating and directing internal technical teams as necessary.

They would also be expected to be technically inventive using technology to drive business benefit for the wider team, proactively push technical solutions and opportunities back into key stakeholders and campaign teams, based upon both industry and known BT best practices.

The postholder is also expected to lead on the exploitation and delivery management of BT's customer data for use in selected marketing campaigns, across systems. This includes all data aspects of the marketing value chain through system setup and design, customer contact strategy, requirement definition, management of execution and driving overall effective usage of data to support BT's revenue generation, retention and acquisition activities.

The Delivery management element will be to turn an agreed business requirement into a technical delivery plan and to align resources and developments to deliver to that plan. This typically involves leading a small team of experts within and outside the team. Part of this responsibility is to ensure all use of data meets any necessary best practice and legal directives, working with regulatory and legal teams as needed.

The postholder would also be required to personally lead on other database marketing related projects, as directed by the reporting line.

We'll also need to see these on your CV:

  • Unica - deep expert in the exploitation of Unica campaign tool (v9+), and its underlying database.
  • Oracle Decisioning - be expert in the exploitation of RTD tool and its underlying database.
  • Selligent - be expert in the exploitation of Selligent Email Send tool and its underlying database.
  • PL/SQL - have advanced level of SQL understanding and be able to extract and manipulate data.
  • Database - have database administration and performance optimization skills.

  • BSc (or equivalent)
  • Ideally Oracle Certified Associate (SQL, 10g Administrator etc)

Why choose us?

We're proud to be the world's oldest communications company but we're coming at new markets like mobile, TV and sport with the disruptive attitude of a start-up. Doing that takes creativity, energy, curiosity, drive, initiative and ideas. It takes people who make things happen and don't settle for second-best. Does that sound like you? If the answer's yes, come and help us revolutionise things for our customers.

We value different perspectives, skills and experiences. Diversity makes sense for us, our customers and our ambitions. We're creating an inclusive working culture where people from all backgrounds can succeed. That's why we welcome applications from all parts of the community.