Marketing Analyst
Location: London
Salary: Up to £30k, depending on experience
Start: Immediate
We are working with a high achieving marketing, data and technology consultancy firm who have established themselves as a world leading organisation within these fields. IBM recognised them as the best in the industry in the use, delivery and training of their marketing software when working with clients. They work with leading global brands and businesses to deliver assistance on a diverse range of projects.
They are looking for a marketing analyst to build targeted campaigns and provide insight to internal marketing teams and stakeholders after the completion of a campaign cycle. There is great scope for development for the successful candidate; our client's aim being to grow and develop that candidate over time into a consultancy role within their company. Occasional travel throughout the UK will be a part of this job, primarily to a major city in the South West of England, all expenses will be paid for.
They offer a substantial benefits package including:
* 25 days' holiday per year (rising by 1 day per year of service to a maximum of 30 days)
* Travel insurance (covering both business and personal travel)
* Permanent health insurance
* Group Life insurance
* Private Health insurance
* Group personal pension with employer contributions
Key responsibilities will include:
* Creating targeted campaigns based on a variety of criteria (product usage, transactional data, etc.)
* Creating test & control scenarios in order to maximise the effectiveness of campaigns
* Maintaining and editing HTML email templates for broadcasting
* Deploying production campaigns in support of multi-channel marketing & sales programs
* Analysing campaign performance to establish best practices in campaign segmentation approach
* Interacting closely with internal marketing teams and various stakeholders, providing insight and developing marketing & sales programs
Essential skills required:
* Degree qualified, or qualified by experience, within (but not limited) to the fields of: Marketing, Business Information Systems or Data Management
* 6 - 12 months' experience in a marketing environment, internships or work placements also suitable
* Use of SQL, specifically the ability to query within SQL
* Good understanding of the requirements of an email marketing campaign
* Strong problem solving skills with excellent written & verbal communication, the ability to work independently or as part of a team and able to fit in with client culture and processes
* Ability to adapt to changing client requirements & priorities
Sep 09, 2016
Marketing Analyst
Location: London
Salary: Up to £30k, depending on experience
Start: Immediate
We are working with a high achieving marketing, data and technology consultancy firm who have established themselves as a world leading organisation within these fields. IBM recognised them as the best in the industry in the use, delivery and training of their marketing software when working with clients. They work with leading global brands and businesses to deliver assistance on a diverse range of projects.
They are looking for a marketing analyst to build targeted campaigns and provide insight to internal marketing teams and stakeholders after the completion of a campaign cycle. There is great scope for development for the successful candidate; our client's aim being to grow and develop that candidate over time into a consultancy role within their company. Occasional travel throughout the UK will be a part of this job, primarily to a major city in the South West of England, all expenses will be paid for.
They offer a substantial benefits package including:
* 25 days' holiday per year (rising by 1 day per year of service to a maximum of 30 days)
* Travel insurance (covering both business and personal travel)
* Permanent health insurance
* Group Life insurance
* Private Health insurance
* Group personal pension with employer contributions
Key responsibilities will include:
* Creating targeted campaigns based on a variety of criteria (product usage, transactional data, etc.)
* Creating test & control scenarios in order to maximise the effectiveness of campaigns
* Maintaining and editing HTML email templates for broadcasting
* Deploying production campaigns in support of multi-channel marketing & sales programs
* Analysing campaign performance to establish best practices in campaign segmentation approach
* Interacting closely with internal marketing teams and various stakeholders, providing insight and developing marketing & sales programs
Essential skills required:
* Degree qualified, or qualified by experience, within (but not limited) to the fields of: Marketing, Business Information Systems or Data Management
* 6 - 12 months' experience in a marketing environment, internships or work placements also suitable
* Use of SQL, specifically the ability to query within SQL
* Good understanding of the requirements of an email marketing campaign
* Strong problem solving skills with excellent written & verbal communication, the ability to work independently or as part of a team and able to fit in with client culture and processes
* Ability to adapt to changing client requirements & priorities
An exciting opportunity has arisen for a talented Head of CRM & Data to join a leading health care charity based in central London. Reporting to the Director of Business Transformation, the Head of CRM & Data will manage a team of CRM and Database support officers, who will work closely with a diverse range of internal teams including; the Insight and strategy team, Finance, Fundraising, Marketing and patient services My client are passionate about supporting patients and delivering the best information and support. We put the patient at the heart. We are seeking an accomplished CRM specialist to join us as Head of CRM & Data. You will enable sector leading CRM & data management, improving analytics, enhancing relationship management and leading our data governance and compliance. This role will be a key ambassador for CRM and data management across our fundraising and patient services, working across the organisation to review performance and practices, ensuring our CRM systems work to their full potential and are set for future development and growth.
Key Responsibilities
* Provide leadership on CRM and data management within the charity. Shaping the CRM system and future strategy, by working with teams across the organisation to ensure we optimise the system and processes to drive fundraising opportunities, and enhance supporter relations.
* Ensure optimisation of the CRM system and process to deliver effective, targeted marketing and relationship management activity, including single-sign on for customers.
* Identify and implement improvements to data management systems and procedures, communicating changes and providing appropriate training where necessary.
* Lead in the implementation of new organisational initiatives where data plays a key role, for example aspects of our digital transformation.
* Develop clear policy, guidance, documentation, and training to enhance data practices and procedures across the charity.
* Scope, develop and lead the CRM training programme across the organisation, providing training and support on CRM usage, and inspiring others about the power of data and CRM.
* Provide leadership in data governance and DPA compliance. Investigation and resolution of any data issues, and provide technical guidance on required enhancements to data quality, data protection and collection procedures.
* Take a leading role within the organisation in establishing regular risk assessment processes around CRM and data practice, identifying any potential risks and impacts, and enabling processes for the management and mitigation of those risks.
* Lead the review and monitoring of the effectiveness and efficiency of the CRM and related services in an open and transparent manner, to continuously improve our CRM services across the organisation.
* Support the commissioning and installation of new CRM applications and resources as required
* Working with the Strategy and Insight team, you will be work to ensure data integrity and quality to support and enable our detailed insight and analytics services.
* Using online project management tools manage CRM requests from across the organisation covering support issues, training and development.
* Lead, manage and develop the CRM & Database Support Officers, ensuring they are providing effective day to day support and training to the organisation.
* Manage CRM budget, suppliers and allocated resources within the overall agreed limits, ensuring optimal usage to organisational objectives are achieved.
Essential Skills
* You will have demonstrable expertise in a wide range of CRM, data management and business intelligence systems, and procuring, developing and delivering those into multi-data-source environments.
* A thorough knowledge and understanding of CRM and database technology, competitor awareness and appreciation of emerging trends in the sector
* A significant track record of identifying and implementing improvements to data management systems and procedures
* An exceptional communicator, you will have a natural ability to build rapport with people at all levels
* Ability to specify, procure and manage external technical services, to augment and/or deliver key aspects of the CRM and data portfolio
* Strong knowledge on data compliance and security, and experience of advancing related organisational knowledge and practice.
Highly Desirable Skills
* Extensive experience within a similar CRM and database management operation, demonstrating the delivery of high quality services and the ability to drive change.
* Extensive knowledge of CRM systems and data, across multi-source environments including digital channels, support services, fundraising and marketing activities
* Detailed knowledge and experience of CRM best practice, and implementing and managing CRM systems effectively
* Detailed knowledge and experience of data best practice, data protection and legal requirements.
* Experience of procuring technical 3rd party services / specialist CRM products
* Experience of developing business cases for complex technical projects, and for gaining support for those through internal decision making bodies.
* Previous experience of working within or for the charity sector
* Previous experience of planning and delivering CRM & database training
* Experience of a mix of the following: MySQL, HTML, Pentaho, CiviCRM, other leading CRM systems within the charity sector
* Good project management skills and solid experience of working with IT departments on technical development projects.
* Excellent stakeholder management, influencing and communication skills
Sep 09, 2016
An exciting opportunity has arisen for a talented Head of CRM & Data to join a leading health care charity based in central London. Reporting to the Director of Business Transformation, the Head of CRM & Data will manage a team of CRM and Database support officers, who will work closely with a diverse range of internal teams including; the Insight and strategy team, Finance, Fundraising, Marketing and patient services My client are passionate about supporting patients and delivering the best information and support. We put the patient at the heart. We are seeking an accomplished CRM specialist to join us as Head of CRM & Data. You will enable sector leading CRM & data management, improving analytics, enhancing relationship management and leading our data governance and compliance. This role will be a key ambassador for CRM and data management across our fundraising and patient services, working across the organisation to review performance and practices, ensuring our CRM systems work to their full potential and are set for future development and growth.
Key Responsibilities
* Provide leadership on CRM and data management within the charity. Shaping the CRM system and future strategy, by working with teams across the organisation to ensure we optimise the system and processes to drive fundraising opportunities, and enhance supporter relations.
* Ensure optimisation of the CRM system and process to deliver effective, targeted marketing and relationship management activity, including single-sign on for customers.
* Identify and implement improvements to data management systems and procedures, communicating changes and providing appropriate training where necessary.
* Lead in the implementation of new organisational initiatives where data plays a key role, for example aspects of our digital transformation.
* Develop clear policy, guidance, documentation, and training to enhance data practices and procedures across the charity.
* Scope, develop and lead the CRM training programme across the organisation, providing training and support on CRM usage, and inspiring others about the power of data and CRM.
* Provide leadership in data governance and DPA compliance. Investigation and resolution of any data issues, and provide technical guidance on required enhancements to data quality, data protection and collection procedures.
* Take a leading role within the organisation in establishing regular risk assessment processes around CRM and data practice, identifying any potential risks and impacts, and enabling processes for the management and mitigation of those risks.
* Lead the review and monitoring of the effectiveness and efficiency of the CRM and related services in an open and transparent manner, to continuously improve our CRM services across the organisation.
* Support the commissioning and installation of new CRM applications and resources as required
* Working with the Strategy and Insight team, you will be work to ensure data integrity and quality to support and enable our detailed insight and analytics services.
* Using online project management tools manage CRM requests from across the organisation covering support issues, training and development.
* Lead, manage and develop the CRM & Database Support Officers, ensuring they are providing effective day to day support and training to the organisation.
* Manage CRM budget, suppliers and allocated resources within the overall agreed limits, ensuring optimal usage to organisational objectives are achieved.
Essential Skills
* You will have demonstrable expertise in a wide range of CRM, data management and business intelligence systems, and procuring, developing and delivering those into multi-data-source environments.
* A thorough knowledge and understanding of CRM and database technology, competitor awareness and appreciation of emerging trends in the sector
* A significant track record of identifying and implementing improvements to data management systems and procedures
* An exceptional communicator, you will have a natural ability to build rapport with people at all levels
* Ability to specify, procure and manage external technical services, to augment and/or deliver key aspects of the CRM and data portfolio
* Strong knowledge on data compliance and security, and experience of advancing related organisational knowledge and practice.
Highly Desirable Skills
* Extensive experience within a similar CRM and database management operation, demonstrating the delivery of high quality services and the ability to drive change.
* Extensive knowledge of CRM systems and data, across multi-source environments including digital channels, support services, fundraising and marketing activities
* Detailed knowledge and experience of CRM best practice, and implementing and managing CRM systems effectively
* Detailed knowledge and experience of data best practice, data protection and legal requirements.
* Experience of procuring technical 3rd party services / specialist CRM products
* Experience of developing business cases for complex technical projects, and for gaining support for those through internal decision making bodies.
* Previous experience of working within or for the charity sector
* Previous experience of planning and delivering CRM & database training
* Experience of a mix of the following: MySQL, HTML, Pentaho, CiviCRM, other leading CRM systems within the charity sector
* Good project management skills and solid experience of working with IT departments on technical development projects.
* Excellent stakeholder management, influencing and communication skills
Lead Insight Modelling Analyst
Up to £70K
Central Bristol
My client is an established brand within the Financial services sector that have over 100 million customers & a 200+ year history. They put customers at the heart of their strategy and in order to continue improving their service, are reinvigorating their Customer Insight & Strategy team. To do this they are looking to expand their current team in order to target customers across a broader range of channels, specifically in the Digital space.
We are looking for an experienced hands on Insight Analyst who can lead the Customer Modelling area, using SAS to build & deliver new statistical models. The successful candidate will need to have experience of providing meaningful & impactful insights into customer contact strategy rather than simply providing reporting outputs. As a guideline, the work would be split like this: 70% modelling, 20% strategy and 10% mentoring & coaching a small team from a technical perspective. You will be expected to manage both internal stakeholders & external suppliers of data. This role will suit someone who enjoys being more hands more on with the Data rather than being more strategic.
Key Responsibilities:
* Hands-on use of SAS to build model using customer data
* Use of marketing data outputs; customer acquisition, retention, up-sell and cross-sell rates
* Experience of mentoring & coaching a team on technical projects
* Experience of influencing stakeholders within Marketing using insights drawn from data
* Excellent communication and presentation skills
* Able to lead external suppliers of data and ensure that SLA's are met
* Innovative; Enthusiasm to work with new data sources, tools and techniques when required
* Able to contribute to marketing plans across multiple channels and touchpoints
Skills required:
* Strong data analysis and modelling skills, gained with in a marketing environment, working with customer data
* Demonstrable skills and knowledge of SAS OR WPS
* The ability to work with R, with SQL Server desirable
* Good knowledge of a range of modelling techniques (CHAID, regression and cluster analysis) and data visualisation consumer data
* A strong statistical/mathematical educational background
Package:
My client offers a very strong benefits package including a performance-based bonus and contributory pension scheme alongside other common benefits such as company perks and discounts. Successful applicants invited to interview will be sent an official breakdown of benefits as these can be subject to change
Sep 09, 2016
Lead Insight Modelling Analyst
Up to £70K
Central Bristol
My client is an established brand within the Financial services sector that have over 100 million customers & a 200+ year history. They put customers at the heart of their strategy and in order to continue improving their service, are reinvigorating their Customer Insight & Strategy team. To do this they are looking to expand their current team in order to target customers across a broader range of channels, specifically in the Digital space.
We are looking for an experienced hands on Insight Analyst who can lead the Customer Modelling area, using SAS to build & deliver new statistical models. The successful candidate will need to have experience of providing meaningful & impactful insights into customer contact strategy rather than simply providing reporting outputs. As a guideline, the work would be split like this: 70% modelling, 20% strategy and 10% mentoring & coaching a small team from a technical perspective. You will be expected to manage both internal stakeholders & external suppliers of data. This role will suit someone who enjoys being more hands more on with the Data rather than being more strategic.
Key Responsibilities:
* Hands-on use of SAS to build model using customer data
* Use of marketing data outputs; customer acquisition, retention, up-sell and cross-sell rates
* Experience of mentoring & coaching a team on technical projects
* Experience of influencing stakeholders within Marketing using insights drawn from data
* Excellent communication and presentation skills
* Able to lead external suppliers of data and ensure that SLA's are met
* Innovative; Enthusiasm to work with new data sources, tools and techniques when required
* Able to contribute to marketing plans across multiple channels and touchpoints
Skills required:
* Strong data analysis and modelling skills, gained with in a marketing environment, working with customer data
* Demonstrable skills and knowledge of SAS OR WPS
* The ability to work with R, with SQL Server desirable
* Good knowledge of a range of modelling techniques (CHAID, regression and cluster analysis) and data visualisation consumer data
* A strong statistical/mathematical educational background
Package:
My client offers a very strong benefits package including a performance-based bonus and contributory pension scheme alongside other common benefits such as company perks and discounts. Successful applicants invited to interview will be sent an official breakdown of benefits as these can be subject to change
An exciting opportunity has arisen for a talented Head of CRM & Data to join a leading health care charity based in central London. Reporting to the Director of Business Transformation, the Head of CRM & Data will manage a team of CRM and Database support officers, who will work closely with a diverse range of internal teams including; the Insight and strategy team, Finance, Fundraising, Marketing and patient services My client are passionate about supporting patients and delivering the best information and support. We put the patient at the heart. We are seeking an accomplished CRM specialist to join us as Head of CRM & Data. You will enable sector leading CRM & data management, improving analytics, enhancing relationship management and leading our data governance and compliance. This role will be a key ambassador for CRM and data management across our fundraising and patient services, working across the organisation to review performance and practices, ensuring our CRM systems work to their full potential and are set for future development and growth.
Key Responsibilities
* Provide leadership on CRM and data management within the charity. Shaping the CRM system and future strategy, by working with teams across the organisation to ensure we optimise the system and processes to drive fundraising opportunities, and enhance supporter relations.
* Ensure optimisation of the CRM system and process to deliver effective, targeted marketing and relationship management activity, including single-sign on for customers.
* Identify and implement improvements to data management systems and procedures, communicating changes and providing appropriate training where necessary.
* Lead in the implementation of new organisational initiatives where data plays a key role, for example aspects of our digital transformation.
* Develop clear policy, guidance, documentation, and training to enhance data practices and procedures across the charity.
* Scope, develop and lead the CRM training programme across the organisation, providing training and support on CRM usage, and inspiring others about the power of data and CRM.
* Provide leadership in data governance and DPA compliance. Investigation and resolution of any data issues, and provide technical guidance on required enhancements to data quality, data protection and collection procedures.
* Take a leading role within the organisation in establishing regular risk assessment processes around CRM and data practice, identifying any potential risks and impacts, and enabling processes for the management and mitigation of those risks.
* Lead the review and monitoring of the effectiveness and efficiency of the CRM and related services in an open and transparent manner, to continuously improve our CRM services across the organisation.
* Support the commissioning and installation of new CRM applications and resources as required
* Working with the Strategy and Insight team, you will be work to ensure data integrity and quality to support and enable our detailed insight and analytics services.
* Using online project management tools manage CRM requests from across the organisation covering support issues, training and development.
* Lead, manage and develop the CRM & Database Support Officers, ensuring they are providing effective day to day support and training to the organisation.
* Manage CRM budget, suppliers and allocated resources within the overall agreed limits, ensuring optimal usage to organisational objectives are achieved.
Essential Skills
* You will have demonstrable expertise in a wide range of CRM, data management and business intelligence systems, and procuring, developing and delivering those into multi-data-source environments.
* A thorough knowledge and understanding of CRM and database technology, competitor awareness and appreciation of emerging trends in the sector
* A significant track record of identifying and implementing improvements to data management systems and procedures
* An exceptional communicator, you will have a natural ability to build rapport with people at all levels
* Ability to specify, procure and manage external technical services, to augment and/or deliver key aspects of the CRM and data portfolio
* Strong knowledge on data compliance and security, and experience of advancing related organisational knowledge and practice.
Highly Desirable Skills
* Extensive experience within a similar CRM and database management operation, demonstrating the delivery of high quality services and the ability to drive change.
* Extensive knowledge of CRM systems and data, across multi-source environments including digital channels, support services, fundraising and marketing activities
* Detailed knowledge and experience of CRM best practice, and implementing and managing CRM systems effectively
* Detailed knowledge and experience of data best practice, data protection and legal requirements.
* Experience of procuring technical 3rd party services / specialist CRM products
* Experience of developing business cases for complex technical projects, and for gaining support for those through internal decision making bodies.
* Previous experience of working within or for the charity sector
* Previous experience of planning and delivering CRM & database training
* Experience of a mix of the following: MySQL, HTML, Pentaho, CiviCRM, other leading CRM systems within the charity sector
* Good project management skills and solid experience of working with IT departments on technical development projects.
* Excellent stakeholder management, influencing and communication skills
Sep 09, 2016
An exciting opportunity has arisen for a talented Head of CRM & Data to join a leading health care charity based in central London. Reporting to the Director of Business Transformation, the Head of CRM & Data will manage a team of CRM and Database support officers, who will work closely with a diverse range of internal teams including; the Insight and strategy team, Finance, Fundraising, Marketing and patient services My client are passionate about supporting patients and delivering the best information and support. We put the patient at the heart. We are seeking an accomplished CRM specialist to join us as Head of CRM & Data. You will enable sector leading CRM & data management, improving analytics, enhancing relationship management and leading our data governance and compliance. This role will be a key ambassador for CRM and data management across our fundraising and patient services, working across the organisation to review performance and practices, ensuring our CRM systems work to their full potential and are set for future development and growth.
Key Responsibilities
* Provide leadership on CRM and data management within the charity. Shaping the CRM system and future strategy, by working with teams across the organisation to ensure we optimise the system and processes to drive fundraising opportunities, and enhance supporter relations.
* Ensure optimisation of the CRM system and process to deliver effective, targeted marketing and relationship management activity, including single-sign on for customers.
* Identify and implement improvements to data management systems and procedures, communicating changes and providing appropriate training where necessary.
* Lead in the implementation of new organisational initiatives where data plays a key role, for example aspects of our digital transformation.
* Develop clear policy, guidance, documentation, and training to enhance data practices and procedures across the charity.
* Scope, develop and lead the CRM training programme across the organisation, providing training and support on CRM usage, and inspiring others about the power of data and CRM.
* Provide leadership in data governance and DPA compliance. Investigation and resolution of any data issues, and provide technical guidance on required enhancements to data quality, data protection and collection procedures.
* Take a leading role within the organisation in establishing regular risk assessment processes around CRM and data practice, identifying any potential risks and impacts, and enabling processes for the management and mitigation of those risks.
* Lead the review and monitoring of the effectiveness and efficiency of the CRM and related services in an open and transparent manner, to continuously improve our CRM services across the organisation.
* Support the commissioning and installation of new CRM applications and resources as required
* Working with the Strategy and Insight team, you will be work to ensure data integrity and quality to support and enable our detailed insight and analytics services.
* Using online project management tools manage CRM requests from across the organisation covering support issues, training and development.
* Lead, manage and develop the CRM & Database Support Officers, ensuring they are providing effective day to day support and training to the organisation.
* Manage CRM budget, suppliers and allocated resources within the overall agreed limits, ensuring optimal usage to organisational objectives are achieved.
Essential Skills
* You will have demonstrable expertise in a wide range of CRM, data management and business intelligence systems, and procuring, developing and delivering those into multi-data-source environments.
* A thorough knowledge and understanding of CRM and database technology, competitor awareness and appreciation of emerging trends in the sector
* A significant track record of identifying and implementing improvements to data management systems and procedures
* An exceptional communicator, you will have a natural ability to build rapport with people at all levels
* Ability to specify, procure and manage external technical services, to augment and/or deliver key aspects of the CRM and data portfolio
* Strong knowledge on data compliance and security, and experience of advancing related organisational knowledge and practice.
Highly Desirable Skills
* Extensive experience within a similar CRM and database management operation, demonstrating the delivery of high quality services and the ability to drive change.
* Extensive knowledge of CRM systems and data, across multi-source environments including digital channels, support services, fundraising and marketing activities
* Detailed knowledge and experience of CRM best practice, and implementing and managing CRM systems effectively
* Detailed knowledge and experience of data best practice, data protection and legal requirements.
* Experience of procuring technical 3rd party services / specialist CRM products
* Experience of developing business cases for complex technical projects, and for gaining support for those through internal decision making bodies.
* Previous experience of working within or for the charity sector
* Previous experience of planning and delivering CRM & database training
* Experience of a mix of the following: MySQL, HTML, Pentaho, CiviCRM, other leading CRM systems within the charity sector
* Good project management skills and solid experience of working with IT departments on technical development projects.
* Excellent stakeholder management, influencing and communication skills
